This is the era of "naming rights" and specialized promotions, such as "XYZ Company is the sponsor of tonight's weather forecast," but a name change for the Dow Jones Industrial Average? Please.
The DJIA's name could change if parent News Corp. (NYSE: NWS) follows through and sells its stock-index business, Bloomberg News reported. Goldman Sachs (NYSE: GS) has been hired to evaluate potential deals.
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