John Edwards, the former Senator and candidate for Vice President who is in the running for next year's presidential nomination, has hired two consumer activists from Wake-Up Wal-Mar, a union-back political group that opposes just about everything Wal-Mart Stores (NYSE: WMT) does these days. This really is no surprise, as Edwards has hired fire-breathers before to support his campaign. Alas, the last one he hired was dismissed after a huge public outcry led by Fox News personality Bill O' Reilly.

Edwards is again stepping into the mud-wrestling ring by hiring activists Paul Blank and Chris Kofinis. What does Edwards hope to accomplish with this move? Well, although the hiring has not been completed yet, both Blank and Kofinis have campaign management and communications in their backgrounds, and both will be poised to increase the visibility of Edwards while allowing other senior campaign officials to work on bringing in more campaign funds. Edwards has fallen quite a bit behind Hilary Rodham Clinton and Barack Obama in campaign fund-raising, and since we know money talks (and platforms walk) when it comes to elections, the more money you have, the more ears and eyes you can reach.

But does Edwards want these high-level officials connected with Wal-Mart's biggest public adversary to work with his campaign? Wal-Mart is the largest retailer in the nation for a reason: customers shop there and most seem to like it. Although the retailer is constantly attacked because of its size and practices, Edward's decision to use fanatic Wal-Mart adversaries could backfire among a good portion of the American public. Will he back down again?