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Companies that vanished: Merry-Go-Round, the music stopped

This post is part of a series on some of the most memorable companies that have disappeared.

How is this for a post-op? "The fashions were too forward," said apparel industry analyst Kurt Barnard. Merry-Go-Round was a huge clothing chain targeted at teens and young adults, one in which (I couldn't make this up folks) my best friend in high school worked, gaining her great respect amongst the shopping-obsessed teens we were.

In the late 1980s and early 1990s, Merry-Go-Round was the darling of Wall Street and the suburbs where Jessica sold $70 rayon shirts for minimum wage plus commission. Its 536 stores comprised Merry-Go-Round, Dejaiz, Cignal, and Chess King, the latter an acquisition made a few years before its demise. One blogger called the apparel "faux upscale" and wrote of the chain's merchandise, "the cheesiest, sleaziest, ugliest and most eye-searing '80s clothes you could possibly find. Velcro closures? Check. Mesh designs? Check. Excessive use of leather? Check. Odd-colored thick v-neck sweater vests? Check."

Sadly, the mid-nineties teen did not want to wear v-neck sweater vests, mesh, or paisley rayon blouses. According to the New York Times, the 1990s teen wanted ripped jeans from Wal-Mart. The company had expanded too fast, too furious, changing merchandising strategies so frequently that its edgy consumers couldn't keep up. The business was so overtly trendy it tipped over the edge. Merry-Go-Round filed for Chapter 11 bankruptcy protection in 1994, but couldn't stay afloat and liquidated all its assets in 1996 when its chief backer, Fidelity Management, pulled its support.

The music stopped for Merry-Go-Round, and all the mesh-covered horsies fell off. None of the children, it seems, cried.

Let us know in the comments what you miss about Merry-Go-Round. And be sure to check out other Companies That Have Vanished.

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Last updated: February 11, 2012: 06:14 AM

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