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The mythology of the princess is just about as old as the hills, and for untold generations, little girls have listened with rapt attention to tales of princesses, and have imagined themselves as gown-clad royalty. Even my four-year-old son loves princesses (he's always saving them, and consults a group of imaginary princesses on everything from my hairstyles to the toys he should buy). Disney's 'Princess' marketing scheme has been brilliant and ubiquitous (if often oddly applied), and has helped develop young girls' continuing interest in princesses over the past few decades. But, beyond the avid collection of Disney memorabilia meant for children by a quiet subset of adults, there has been no widely-accepted market towards the over-12 set.

Why not? Do women suddenly stop longing for a tiara and many-tiered ballgown when they reach their teens? Obviously not. Just look at the wedding gown market (and I can just see one of Disney's brand strategists with a glossy wedding mag in her hands and a lightbulb pinging brightly over her head). Have you ever seen so many princesses in one place?

As someone who's been bridal gown shopping with a variety of close friends and sisters, I can promise that the words "you look just like a princess!" are very definitely the most-uttered six words in wedding boutique dressing rooms around the globe. Even I have been known to use that time-honored ultimate bridal compliment.

Every little girl wants to be a princess, and that dream doesn't fade; it only becomes more expensive when she reaches her early 20s. The Walt Disney Company (NYSE: DIS) has put a price tag and its usual stable of princesses on that dream, and it's a brilliant, and (what's better) easily-extended, strategy. I predict great success, followed by a whole division of associated products and services. Could Disney Princess bridal boutiques be far behind?

Disney's princess bridal strategy: women like romance too originally appeared on BloggingStocks on Mon, 16 Apr 2007 17:04:00 EST. Please see our terms for use of feeds.

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For parents of daughters that are not blond-haired and blue-eyed, the "princess phase" of girlhood is often something to be endured and puzzled over. I watched, pained, as my beautiful black-haired daughter spent much of her third year asking for blond dolls. By kindergarten there was a powerful group of girls that controlled her classroom's social dynamics -- all blond. One mom noted she'd heard that could happen as blond girls become the anointed ones at very young ages.

My younger daughter is now in her princess love phase. And, specifically, it is the blond princesses of The Walt Disney Company (NYSE:DIS) that are somehow her favorites -- Cinderella, Sleeping Beauty. Belle of "Beauty and the Beast" has light brown hair and she gets a nod as does red-haired Ariel of "The Little Mermaid." Whatever Disney does to get into the hearts and minds of children, it does very well since these are not toys or brands we've chosen to emphasize as parents.

So when I learned that Disney will create its first black princess, I breathed a sigh of relief. The hand-drawn animated musical, set in New Orleans and called "The Frog Princess" will feature "Maddy," a young resident of the French Quarter. It won't be released until 2009, but I'll surely take my daughters to it -- even though they will by then, thankfully, both be out of the princess phase, which seems to end mercifully around age four.

Continue reading Disney's first black princess: It's about time

Disney's first black princess: It's about time originally appeared on BloggingStocks on Mon, 12 Mar 2007 11:58:00 EST. Please see our terms for use of feeds.

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