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Circuit City to go out of business and close down permanently

Circuit City Stores Inc. (NYSE: CC) is going away for good. The nation's former second-largest consumer electronics retailer told the investing world this morning that it had not been able to reach any kind of deal with creditors or potential bidders of the company. As such, it will ask the bankruptcy judge presiding over its case to begin liquidating all of its assets as soon as possible.

This all started when former Circuit City CEO Phil Schoonover fired over 3,500 sales staffers and tried to replace them with lower-paid workers. The first time you take away your greatest asset -- those who touch customers every day -- due to cost concerns, you're ultimately doomed.

Continue reading Circuit City to go out of business and close down permanently

Circuit City receives more financing for its operations while bankruptcy proceeds

Circuit City Stores, Inc. (NYSE: CC) has received a new line of $1.1 billion in financing to help it stay afloat as it navigates through Chapter 11 bankruptcy. A court approved the financing, which will replace a $1.3 billion asset-backed loan the company had previously been using.

How Circuit City will emerge from bankruptcy is anyone's guess. When it does, the American economy will still be in the throes of a recession and the name "Circuit City" will still be a black eye on the company from any consumer's perspective. Gregg Galardi, an attorney for the troubled company, indicated that sales at the retailer have plummeted 40% to 50% since the bankruptcy filing, according to The Associated Press.

At a local Circuit City in my area that is closing, the inside looks like a flea market more than any kind of retail operation. There's just a few flat-screen televisions left along with some digital cameras -- and the discounts aren't even that great. Perhaps all the good discounts have already walked out the door tucked under customer's arms. Regardless, the company will keep the new financing to pay employees and utility bills while it reorganizes and continues shuttering under-performing locations over the next few months. That is, until it reorganizes as a "new" entity and the customers still don't show up.

Best Buy a top analyst pick for 2009

Best Buy Co. (NYSE: BBY), which had dire predictions for its near-future results just recently, will report quarterly results for its Q3 period this morning at 9:00am CT. Although the consumer electronics retailer is in the boat with almost every other retailer in the process of suffering from a large consumer spending slowdown this holiday season, it's still positioned to be one of the long-term winners competing for shopper dollars.

The reason for this is because it now sits atop the consumer electronics world by itself. Fellow retailer Circuit City's Stores Inc.'s (NYSE: CC) Chapter 11 bankruptcy filing is causing havoc at that competitor, and the five or six times I've scouted local Circuit City stores this month have turned out to be ghost town visits more than anything. Consumers are apparently staying away from Circuit City stores in drives. On the flip side, the many times I've visited Best Buy stores have seen packed houses. Wal-Mart Stores, Inc. (NYSE: WMT) is not the only retailer doing well this holiday season. Just a guess, anyway.

Thomas Bradley of KeyBanc
indicated that Best Buy now has a "virtual national monopoly" in the consumer-electronics sector. He's very correct -- who else competes with Best Buy on a national retailer level? One can argue all day long that companies like Wal-Mart and Costco Wholesale Corp. (NASDAQ: COST) are competitors, but neither offers the breadth of consumer electronics, the individual selections nor the specialized services Best Buy does. It does consumer electronics and does them very well -- and now it how no national competitor. Once the economy takes an upswing (and it will), Best Buy will have the market cornered, and that could turn out to give the retailer a very good 2009 indeed.

Circuit City lackluster prices will not lure shoppers

Although retailer Circuit City Stores, Inc. (OTC: CCTYQ) just a few weeks ago filed motions for Chapter 11 bankruptcy protection, you'd think all was well at the retailer. Not so -- the consumer electronics giant's shares closed yesterday at just over $0.21 and it's a ghost town scenario at many stores. After all, would you shop for holiday goods at a retailer "going out of business" in its current form? That's what Chapter 11 says to many consumers, anyway. Perception is reality.

After having visited a few local Circuit City locations yesterday, they were indeed ghost towns. There was nobody (nada, zilch) in one of the locations I visited, and only one other person in the other location. And get this: comparing several general products in several categories, I saw very few sale prices that could compete with the competition -- namely, Best Buy, Inc. (NYSE: BBY). In categories like computers and MP3 players, Circuit City's pricing was dead in the water. At least its employees were, for the time being, getting paid to stand around doing nothing.

The struggling retailer has a decent wealth of information at its website including an open letter to Circuit City shoppers (PDF File) about the bankruptcy. None of that will cool any heels, though. If Circuit City wants to do any business this holiday season, it has to act like the competition, and that means instant rebates (not mail-in ones) and aggressive price discounts on hot product categories. How about something like "Free MP3 player with purchase!" or something similar? Fly that message on the flagpole and customers will respond. Don't, and you might as well shut the doors until next year.

Circuit City gets letter from NYSE as shares hover around 30 cents

With Circuit City Stores, Inc. (NYSE: CC) shares plunging below the $1/share level recently, I was amazed the company didn't see any offers. Even in a very tight credit market, the retailer's market cap now stands at a paltry $50 million and change, closing Thursday at $0.30 per share. Is Circuit City a bargain? If so, not a single buyer is biting.

It's probably not a stretch to say that just the inventory inside all Circuit City stores and distribution centers is worth more than the retailer's market cap. Add to that all the real estate the company owns and the buildings, and what else is left? Debt perhaps?

To add to the company's woes, most expectations are for the retailer to have a shabby holiday sales season. It sure isn't a happy Halloween for the retailer, which just last week heard from the NYSE that it is not meeting that exchange's pricing criteria due to its sub-$1.00 share price average over the last 30 days. How is Circuit City going to fix that? The NYSE notice was as of 10-22-08, and Circuit City has 10 days to inform the exchange how it plans to prop up its share price. As of this writing, the company's shares stand at $0.27 with a market cap of just over $45 million. What a nice hole for new CEO James Marcum.

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Last updated: November 25, 2009: 01:01 PM

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