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Circuit City's fired workers taking sales out the door?

When Circuit City Stores (NYSE: CC) shocked the retail world a few months ago by stating it would effectively fire 3,400 higher-paid employees and replace them with lower-paid employees, most of us were slightly aghast. After all, this kind of brutal honesty was not what the industry was used to. It also exposed Circuit City management as incompetent spendthrifts. Cutting costs is one thing, but messing with long-term employees in a fashion like this can completely destroy employee morale and make nobody want to be employed by your organization.

Now, capitalistic economies survive by openness and competition, and Circuit City was free to make this decision. There is no law against it. At the same time, one large misstep (like many smaller ones) can completely ruin a company. I'm not sure that is happening to Circuit City yet, but there are some signs this may be happening. In standard and deplorable fashion, Circuit City CEO Philip Schoonover is taking home huge compensation amounts while the company he leads sucks the marrow from its own existence. Since this ground has been covered many times, I'll move on.

Circuit City's admission that it saw the first quarterly sales drop in over three years should be a huge wake-up call to its management and especially the board. If the board is supposed to be the guiding light behind large company decisions, this one is on life support. Did the effect of all those firings in recent months help Circuit City see a huge sales drop in its more recent quarter? If those two factors can ever be correlated, then it will show what many of us are already thinking -- human talent, although thought to be expendable, can make or break you.

Former Circuit City workers look to unions for assistance

Back in March, consumer electronics retailer Circuit City Stores Inc. (NASDAQ: CC) announced that 3,400 workers would eventually be laid off and some replaced with lower-paid workers. Not surprising, this has set off a chain of negative reactions from employees and media press. How dare the company say that it would get rid of high-paid employees and replace them with lower-paid ones! Well, at least the company was brutally honest about its intentions, although the harshness it displayed may have damaged it irrevocably.

Circuit City is also handing out pink slips at its headquarters in Richmond, Virginia -- and there are some not-too-happy campers that want to contact the Retail, Wholesale and Department Store Union in New York about it. Why? Well, these workers seek to have Circuit City unionized to prevent this kind of scenario again if they can help it. I'm quite sure that Circuit City, like most companies, has an "at will" employment clause, so will these efforts get very far? Are they even worth it?

A sad fact about many worker positions in the U.S. is that employees are considered expendable and are thought of as liabilities. Progressive, smart companies realize that treating employees positively, with respect and admiration, makes average workers turn into highly productive workers -- which can then become a competitive advantage. Short-sighted company executives can't generally measure this effect in hard dollars, so to many, it does not exist. Anyone with business school experience knows otherwise, though. But in the world of retail consumer electronics, with its razor-thin margins and Wall Street analyst crazies, perhaps Circuit City is just acting out of instinct rather than logic.

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Last updated: May 26, 2012: 01:09 PM

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