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As a fan of classical music, I know how hard it is to find CD's locally: stores like Fye carry very little, Wal-Mart Stores (NYSE:WMT) has nothing except 3-CD sets of Beethoven's Greatest Hits, and the local independent store sells no classical, preferring to cater to an entirely different market. With the closing of Tower Records, Amazon.com Inc. (NASDAQ:AMZN) is stepping in to cater to this displaced demographic, and enrich itself in the process. With its new Classical Music Blowout page, you can browse CD's by price. The Classical Evolution series features collections of the great composers for $2.98 each. In addition to the budget-priced page, classical aficionados can browse the site's main Classical Music page.
While the market is probably too small of a prize to contribute much to Amazon's bottom-line, the company is likely to gain substantial market-share in the classical music category. I think all investors should have a couple CD's of classical music in their collection because research has shown that it makes you think better.
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