While social networking sites MySpace and Facebook get tons of buzz, there are still other worthy players. One is Classmates.com, which is part of United Online.Well, the division is going public – and will be called Classmates Media.
Besides operating the Classmates.com website, the company also hasMyPoints, which is an online rewards platform.
In all, the sites have more than 50 million registered users. In fact, Classmates has been effective in charging premium fees – with paid customers increasing from 1.8 million to 2.7 million since 2005.
There are also advertising revenues. Classmates has sponsors like Office Depot (NYSE: ODP), VistaPrint (NASDAQ: VPRT), and Waterfront Media.
Last year, Classmates posted revenues of $152 million and had a marginal profit of $171,000.
But the competition is fierce. Beside MySpace and Facebook, other rivals include Yahoo (Nasdaq: YHOO), Microsoft (NASDAQ: MSFT), and Time-Warner's (NYSE: TWX) AOL.
The lead underwriters on the IPO include Goldman Sachs (NYSE: GS) and JPMorgan (NYSE: JPM). The proposed ticker symbol is "CLAS."
The prospectus is located on the SEC website. Also, if you want to check out more IPO filings, click here.
Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.
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