If the reigning NBA Most Valuable Player, LeBron James, was a stock, would you find it was of any value as an investment? From my perspective, it would not be, unless Mr. James were to make some key moves off the court to mirror his talent on the court. The first thing I would tell him is to SHUT UP!

He needs to recognize that it is only natural for people in Cleveland to feel betrayed after years of support and adulation ended in a sputter, with nothing to fill the void. It is only natural for them to feel even worse after the self-serving arrogant way they were informed during a totally over-the-top television special.

So, the Cleveland Cavaliers have been eliminated from the NBA playoffs again -- adding to the city's rather impressive list of sports failures. Unfortunately for C-town, the biggest loss of the season will take place in a little less than 41 days when LeBron James (who was supposed to lead the city to championship glory) becomes a free agent.

Quite honestly, there hasn't been such an overhyped move since Shaquille O'Neal left the Lakers and went to the Heat ... although Shaq actually helped the Heat win an NBA title. So, perhaps this may be the most over-hyped free agency ever -- and you can blame Nike Inc. (NKE).

Even the majesty that is LeBron James couldn't trump Tony Soprano. Game 2 of the NBA finals, which aired on Walt Disney's (NYSE: DIS) ABC Network, saw a drop in ratings as the San Antonio Spurs won 103-92, going up two games to none against the James-led Cleveland Cavaliers.

Early numbers revealed that the game posted an overnight rating of 6.9 on the network, drawing 5.6% of U.S. TV households. This represents a 24% drop from the previous year's 9.1 rating for Game 2 of the Dallas Mavericks/Miami Heat series. NBA officials cited The Sopranos season finale for a large reason why folks weren't tuning in to catch some hoops. Available in 30 million households, the HBO show drew 11.9 million viewers; the game attracted 8.5 million viewers during the same hour-long time slot.

But The Sopranos finale was just one hour on one night. Maybe the sagging ratings are because both San Antonio and Cleveland are relatively small markets (number 37 and 17, respectively)? Or perhaps in the post-Jordan era, people just don't care as much about professional basketball?

According to USA Today, ESPN's NBA playoff broadcasts this season averaged 2.4% of cable TV households - on par with the rock-bottom numbers of 2003 - while ABC says its regular-season games (up to the finals) have seen ratings drop 40% from 2003 levels.

To maintain a fleeting hope that this year's finals won't set an all-time ratings low, ABC needs the series to go 6 or even 7 games. With the Cavs now down three games to none, that's a severely unlikely possibility.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.