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AMR Corporation (NYSE: AMR), better known as American Airlines, recently announced that it will begin to "test new food for sale options," including $3 CLIF Bars, $3 Vitamin Waters, and a $5 turkey sandwich.The Consumerist points out that, for those of you who have been living under rocks, that's a little expensive: "No offense, but according to internet grocer FreshDirect, we can have a Chocolate Brownie Energy CLIF Bar thing delivered to our house right now for $1.50. Just saying." and goes on to say that "Yes, perhaps we are cheap, but if we're going to pay $10 for cheese it won't be because we were extorted on an airplane."
Should consumers be upset about this? Absolutely not! We should be happy. If you think it's a rip-off, don't buy it! I sure as hell won't, and I doubt that the quality of my travel experience will be affected.
And for the morons who do shell out $3 for Vitamin Water: Your contributions to American Airlines' coffers are helping make airfare cheaper for the rest of us. The more dumb, overpriced crap that airlines can sell, the cheaper airfare will be. Perhaps they should try hawking shares of Overstock.com, Inc. (NASDAQ: OSTK).
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