Coca-Cola Co. (NYSE: KO), the worlds largest soft drink maker reported their fourth-quarter earnings this morning. The company got hurt by a $2.9 billion impairment charge at its largest bottler, Coca-Cola Enterprises Inc. (NYSE: CCE) which dropped earnings to $0.29 a share as compared to $0.36 for the fourth quarter 2005. Had it not been for the CCE charge the company would have put up earnings of $0.52. Analysts had expected the company to report $0.50.

We polled our readers in our earnings preview last week and 68% of our readers thought the company would indeed beat estimates for the quarter.

We are going to be live blogging the company's entire conference call which is slated to start up at 8:00 AM EST. Be sure to refresh your screen periodically to make sure you are up to date with the action.

7:45 - Just getting ready to tune into this mornings call and hear what the company has to say for itself. Shares of KO are trading up in the premarket with the early morning traders pushing shares up 1.0% or $0.49. Let's see how the stock gets effected by this mornings call.

7:53 - Almost time for things to get under way. Logging in to today's call I expected to hear the usual easy listening music usually playing as these calls get ready to start, but not today. Some mixture of rock and hip hop music playing various versions of Cokes 'Keep it real" motto. Interesting...

7:59 - Should be getting started any second here. Still listening to some rock mixes of various Coke songs. Currently a rock and roll version of "I'd like to buy the world a Coke". Stock is now trading up 0.6% in anticipation of today's call.