I was drawn to a story in my local paper about New Hope Community Church outside Portland, Oregon -- two of my sisters have attended services there regularly, and it's a landmark in the metropolitan area. But what struck me as culture-changing was a quote from the developer who's working with church leadership. He has one goal as he plans an entirely new church-centered commercial complex: "We hope this will be a Starbucks experience from one end to the other."Starbucks Corporation (NASDAQ: SBUX) has a funny relationship with God; after all, the chain famously offended a woman so much she boycotted its coffee. So how is purchasing and drinking a caffeinated beverage in a Starbucks outlet similar to going to church? Part of it is about the audience; churches (at least in my hometown) have moved away from the formal experience in which the members of the congregation are simply watching a show put on by the "cast" of the church, and toward more interactive experiences in which small groups, focused around common interests, meet to discuss Bible passages or work together on a project -- from feeding the hungry to overcoming addiction. The parallels in retail? Yep, less convention center, more coffee shop.
This is where Starbucks comes in.
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Chasing Value: Ten stocks for 2010 -- Part 2
