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Condom sales on the rise

Trojan and Lifestyles condom displayEconomic times are tough, and people are skimping on pricey outings, gourmet meals, and new purchases. There's one activity, however, which is relatively free of charge, entertaining, and accessible in one's own home. Perhaps the word "recession" is an aphrodisiac, or maybe people simply have more time on their hands. Either way, many may be leery about expanding the family at this time, so condom sales have been on the rise.

With other retail sales slipping across the board, condom sales jumped up 5% in the fourth quarter of 2008 and 6% in January, compared with the same time periods during the previous years, according to the Nielsen Company.

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The bizarre rules of condom advertising

The New York Times (permalink) describes a Trojan condoms commercial that was rejected by both CBS and Fox:

IN a commercial for Trojan condoms that has its premiere tonight, women in a bar are surrounded by anthropomorphized, cellphone-toting pigs. One shuffles to the men's room, where, after procuring a condom from a vending machine, he is transformed into a head-turner in his 20s. When he returns to the bar, a fetching blond who had been indifferent now smiles at him invitingly.

Interesting. In a letter to Trojan, Fox wrote that "Contraceptive advertising must stress health-related uses rather than the prevention of pregnancy."

Here's what I don't understand: Isn't anyone who uses a condom for health-related issues also interested in pregnancy prevention. Is the line of thinking really "Gee. I'd like to get pregnant with this guy I don't really know, but he could have STDs." And while people can have all kinds of reasons for using condoms, even in a committed relationship, isn't the purpose of condoms for health-related issues relevant mostly for casual encounters? I guess I don't understand the distinction that FOX is making.

Maybe I'm just perplexed because this sense of traditional morality is coming from the network that wanted to run a special on how O.J. Simpson would have killed his wife and her friend, if he did.

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Last updated: November 27, 2009: 06:03 AM

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