Google Inc. (NASDAQ: GOOG) has given me yet another reason to use its site: now you can get flight information through the Goog.

As expected, it's easy to use. You simply type in the airline and flight number and presto -- you can see if the plane is on-time or late (see the example to the right). It's really cool stuff.

Interestingly enough, this may mean less traffic for travel sites, such as Expedia and Travelocity. But to continue its growth, Google needs to move new categories, right?

On this deal, Google has partnered with Conducive Technology, which is an enterprise solutions provider for the transportation industry. No doubt, this arrangement should get them some nice visibility.

For more on this feature, take a look at this post on the official Google blog.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates DealProfiles.com.

Google takes flight -- again originally appeared on BloggingStocks on Wed, 19 Dec 2007 15:30:00 EST. Please see our terms for use of feeds.