With the slowing economy, there's much fear that businesses will cut back on marketing dollars. Well, so far, this doesn't seem to be a problem for Constant Contact (NASDAQ: CTCT), which provides email marketing services to small businesses.

According to the company's Q1 report, revenues shot up 87% to $18.2 million and GAAP net income came to $338,000. The total customer base now stands at 185,948, up 78% over the past year. In fact, the monthly customer retention is about 97.8%. In other words, customers seem to be happy with the web service.

To capitalize on things, Constant Contact is now expanding its offerings as the company is getting traction from its survey product. There is also a new tool to integrate with Intuit (NASDAQ: INTU)'s QuickBooks.

While vigilant and cautious, Constant Contact doesn't see any problems from the macroeconomic environment. Actually, the company boosted its full-year 2008 revenue guidance to $82.5-$84.5 million from $81-$83.5 million. The adjusted EBITDA is expected to range from $3.2-$3.6 million.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates MergerBook.com.

Email marketing can be quite effective. According to a report from the Direct Marketing Association, email marketing returned $51.58 in sales for each dollar spent. This compares to $17.07 for newspaper ads and $15.64 for direct mail.

The good news is that there are cost-effective email marketing tools, such as from Constant Contact (NASDAQ: CTCT).

But what are some useful strategies? Well, I had a chance to talk to Trynka Shineman, the senior vice president of North American marketing for VistaPrint (NASDAQ: VPRT). Let's take a look:

Getting Action: Try to cross-sell customers, such as through an order confirmation email. You can provide a special price and a link to a splash page to a relevant product offer.

"It's also important to create a sense of urgency," said Shineman. "Customers need to know not only that they are receiving something targeted to them, but a date encourages them to act quickly versus delaying the decision."

MOST NOTEWORTHY: Bionovo, Constant Contact, Senorx, and RemoteMDx were today's noteworthy initiations:

• Merriman initiated Bionovo Inc (NASDAQ: BNVI), with a Buy rating, as they believe shares are undervalued given the company's development pipeline and related intellectual property.
• Constant Contact Inc (NASDAQ: CTCT) was initiated with a Market Weight rating at Thomas Weisel. The company was also initiated with a Sector Outperformer and $30 target at CIBC, as they believe the company is well-positioned in the on-demand email marketing segment.
• Citigroup initiated Senorx Inc (NASDAQ: SENO) with a Hold rating and $12 target, citing competition concerns and their belief that infrastructure investments could delay profitability.
• BWS Financial said RemoteMDx Inc (OTC: RMDX) has been able to secure contracts that should result into larger follow-on orders as the TrackerPAL starts to have a history in real life scenarios. The firm started shares off with a Buy rating and $8.75 target.

OTHER INITIATIONS:

• Bear resumed coverage of China Southern Airlines Company Limited (NYSE: ZNH) with an Underperform rating and China Eastern Airlines (NYSE: CEA) with a Peer Perform rating.
• Deutsche Bank initiated Seagate Technology (NYSE: STX) and Hutchinson Technology Incorporated (NASDAQ: HTCH) with Hold ratings and a $30 target and $26 target.

Wall Street's equity market offers a full schedule this week, with 8 IPOs and 5 Secondaries on the docket.

Those deals tentatively scheduled to price include:

IPOs:

Possible

• Merrion Pharmaceuticals (MERR), a 4M-share IPO for this pharmaceuticals company. Punk Zeigel is the lead manager. Filing range: $10.00-$12.00.

Early Week

• Liberty Acquisition (LIA), an 86.25M-share IPO for this reorganization services company. Citigoup is the lead manager.

Over the past couple weeks, we've seen some interesting IPO filings from on-demand software players. There is NetSuite, as well as Constant Contact.

In light of the success of Salesforce.com (NYSE: CRM), it's a good bet investors will be interested.

So to get some insight, I talked to the CEO of Centive, Mike Torto.

Founded about ten years ago, the company uses on-demand applications to help companies with compensation management.

How are things going at Centive?

We've just completed another fantastic quarter, and year to date we're winning about 70% of the deals we compete in. We have over 80 customers representing almost 13,000 subscribers, and we're two weeks away from the 5th major release of Centive Compel®. By any measure – most customers, most subscribers, most product awards, most mature solution – Centive Compel continues to be the clear leader in the on-demand sales compensation market.