I read an article out on the AP over the weekend that reflected some thoughts I've been having about the Blu-ray medium. It just doesn't feel like people are that crazy for the format just yet, and it looks like my perception may be right.

The AP piece talks about how the price of the players seems to be too high for consumers. With some going for $399, the value issue is understandable in the context of an economic slowdown. Another good point was brought up: since consumers have been busy upgrading to large-screen TVs, there's just not enough left in some household budgets for adoption of the relatively new technology.

Wal-Mart (NYSE: WMT), however, was mentioned as a retailer that is planning to become competitive in terms of price on Blu-ray units. Nevertheless, pundits believe it might be a few years before Blu-ray becomes saturated in homes across America.

As an investor who holds media companies in his portfolio -- Disney (NYSE: DIS), Marvel (NYSE: MVL) and, through General Electric (NYSE: GE), I have exposure to NBC Universal -- I am hoping that the new format becomes ubiquitous as swiftly as possible. Compared to DVD's initial adoption, there is some statistical evidence that the curve is actually proceeding at a faster pace.