It's a new name and a new future for Court TV, the Time Warner (NYSE:TWX) unit that surged in popularity during the mid-1990s, as it covered every bit of dripping minutiae in the O.J. Simpson Trial. As of January 1, 2008, the network will emerge with a new name, look, and logo. Programming will be fresh as well, building more reality series and revamping daytime shows. On the docket for the afternoon hours are two talk shows hosted by the widely abhorred but habitually watched Nancy Grace and ousted View co-host Star Jones. The evening will feature gritty looks into the underbelly of criminal justice, including shows about police interrogations and con artists. The network is also formulating a deal for quarterly specials with TheSmokingGun.com. Already in the works is a special on The Dumbest Criminals in the World.
According to a release from Broadcasting & Cable, "The network's recent research, which in part prompted the upcoming changes, shows the fringe, primetime and late-night audience is male and loves real people, situations and stories, especially action-focused stories."
Beth Gaston Moon is an analyst at Schaeffer's Investment Research.
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