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Pricing expert looks at the iPhone

I have a feeling that not many PR firms will release news on June 29. No doubt, the focus will be on Apple (NASDAQ: AAPL)'s eagerly awaited iPhone.

Of course, the buzz is already intense.

But what about the price? Is Apple asking too much?

I had a chance to interview Rafi Mohammed, an expert on pricing. He runs a consulting firm, Culture of Profit, and is the author of the book The Art of Pricing.

What's your take on the pricing strategy?

Apple did a great job of setting prices.

Continue reading Pricing expert looks at the iPhone

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Last updated: February 12, 2012: 01:56 AM

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