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Cyber Monday a success, despite Black Friday

Posted Dec 1st 2009 8:20AM by Tom Johansmeyer (RSS feed)
Filed under: Apple Inc (AAPL), Wal-Mart (WMT), Amazon.com (AMZN), Target Corp. (TGT)

The online push from Black Friday continued into Cyber Monday. Coremetrics, a web analytics company, found that sales were up 19.6% year-over-year as of 1:00 PM Monday. Online may account for only 10% of spending during the holiday season (7% overall), but it remains the bright spot in what has been a lackluster kickoff to the holiday season.

Black Friday spending was up only 0.5% this year, though Black Friday online spending jumped 35%. For Friday and Saturday, ShopperTrak reports that retail sales were up 0.9% to $16.77 billion, while customer traffic dropped 2.7%.

Continue reading Cyber Monday a success, despite Black Friday

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