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Disney (NYSE: DIS), a media business that competes with Time Warner (NYSSE: TWX) and Viacom (NYSE: VIA), is currently holding a four-day fan convention in California called the D23 Expo. According to Julia Boorstin over at CNBC.com, you might consider it a Comic-Con-like event strictly for the Mouse. As far as I can tell, this initiative is a smart marketing move. Disney is able to promote a lot of its content in a very targeted fashion.

Of particular interest is one piece of content that was highlighted in an article at the Los Angeles Times website. Disney is making a significant bet on an upcoming cartoon called The Princess and the Frog. It won't be a flashy 3-D production. Instead, it's animated in a 2-D environment.

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Disney promotes its content with new convention originally appeared on BloggingStocks on Fri, 11 Sep 2009 15:00:00 EST. Please see our terms for use of feeds.

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