News Corp.'s (NASDAQ: NWS) new computer cartoon, Ice Age: Dawn of the Dinosaurs, had a strong domestic debut this past Wednesday. It opened with $13.8 million on that day, which represents a record-breaking performance for an animated feature released in the middle of the week. Now, just recently, I mentioned how I hate it when Hollywood promotes the breaking of a record. It tends to be very qualified. This situation is no different. Still, I'll give credit where credit is due. Dinosaurs is doing well so far.

We'll have to see how the weekend ultimately treats the new feature. The competition is stiff. It's the July 4th holiday, and Viacom (NYSE: VIA) is out there with Transformers: Revenge of the Fallen. Thankfully, News Corp. won't have too much to worry about from Disney's (NYSE: DIS) Pixar cartoon Up. As can be seen by a Boxofficemojo chart, the excitement surrounding Up has faded. News Corp. was naturally counting on this to happen by this point in time.

Disney (NYSE: DIS) programmed a new movie recently on one of its prime media assets. The film, titled Princess Protection Program, debuted on the Disney Channel and stars a young actress named Selena Gomez. The casting choice was no accident. Because Disney tries to be as synergistic as possible (the company is generally good when it comes to the science of synergy, although there are certainly opportunities for it to be even better), the Mouse made sure to use Gomez since she is the popular star of another Disney Channel program called Wizards of Waverly Place, a project meant to capture at least a little of the Harry Potter magic.

Well, as Boorstin rightly points out, CBS (NYSE: CBS), Disney's (NYSE: DIS) ABC, General Electric's (NYSE: GE) NBC, and News Corp.'s (NASDAQ: NWS) Fox do need to worry. These DVR technologies basically translate to a drop in the economic value of advertising. Let's face it: who watches commercials when they don't have to?

Well, Viacom's (NYSE: VIA) Transformers: Revenge of the Fallen took command of the domestic box-office weekend. No surprise after observing what the film did last Wednesday when it opened. According to Boxofficemojo, Fallen, as of early estimates, grossed $112 million during the three-day period starting Friday. The film has taken in over $200 million so far once the days leading up to the weekend are added in. Excellent business. Especially considering that the sequel is doing better than its predecessor at this point, according to a comparison chart (this chart includes a comparison with Iron Man as well, so just focus on the Transformers franchise).

Growth. You've got to love it. I'm sure Viacom does. Disney (NYSE: DIS) isn't doing badly, either. Although not a huge hit, The Proposal did respectable business. It came in second with $18 million. It should eventually reach $100 million.

The Reporter article, which talks about the TMZ.com post that brought an email Bay wrote in May to the world's attention, says that Bay believes the quality of the marketing support so far on the second Transformers is way below par. He feels no buzz equity surrounding the movie. He doesn't think that an appropriate zeitgeist of support has been synthetically manufactured by the powers that be at Paramount. And he wonders if it might have to do with money: "I cannot figure if this is a cash issue with your company?" Further, he proffers: "Right now we are not an event. We are just a sequel, which is different."

Looks like Disney's (NYSE: DIS) The Proposal, starring Sandra Bullock, was sober enough to beat Time Warner's (NYSE: TWX) The Hangover.

According to early estimates at Boxofficemojo, the movie grossed $34 million at domestic theaters, making it the top film of the past three days. Proposal was expected to earn $26 million during its first weekend out in the marketplace.

If this weekend's box office results say anything, it's that success in the movie business resists predictability. How else do you explain the money that Time Warner's (NYSE: TWX) The Hangover is grossing? I haven't seen the film, so I'm sure there's something to it. Nevertheless, it just didn't seem like it would be a big hit. Guess the word of mouth on it has been pretty good.

Hangover, as of early estimates at Boxofficemojo, took in $33 million at domestic theaters over the past three days, good for first place. It beat Disney's (NYSE: DIS) Pixar project Up, which took in about $30 million and came in second. Hangover actually was the number-one movie last weekend as well. So far, it's taken in more than $100 million.

Viacom, Inc. (NYSE: VIA), a media company that competes with entities such as The Walt Disney Company (NYSE: DIS), General Electric Company's (NYSE: GE) NBC Universal, and Time Warner, Inc. (NYSE: TWX), held its annual shareholder meeting last week. An article from The Hollywood Reporter recounted a few tidbits from the gathering.

As you can imagine, the CEO, Philippe Dauman, was pretty happy about the company's stock performance. He pointed out that it has been strong against the broader market this year. While that might be comforting, the longer-term performance of Viacom shares has not been so rosy.

Recently, DreamWorks Animation (NYSE: DWA) announced that it would be making more movies. According to the press release, the move calls for five movies every two years. The plan would be for one year to have the normal two projects, while the next year would have three releases.

This is an interesting scheme. It has many implications. First, it means that CEO Jeffrey Katzenberg is extremely confident in his company's ability to produce compelling content. Second, it means that he believes that 3D theaters will be more important than ever in the near future. Third, it is a direct attack against Disney's (NYSE: DIS) Pixar asset. DreamWorks Animation is, without a doubt, becoming much more cutthroat in its competitive stance.

Disney (NYSE: DIS) and Pixar have a great thing going with their new cartoon Up. Last weekend, the movie debuted in the top spot. This past weekend, Disney just might retain that number-one designation. And if it does, I can tell you that this is cool news.

It's very close. As of this writing, early estimates at Boxofficemojo credit Up with a take of $44 million for the past three days at domestic theaters. Time Warner's (NYSE: TWX) The Hangover is said to have grossed $43 million. If those numbers by any chance hold, then Up will be in first place and Hangover will come in second.

I'm always looking for a catalyst that is going to take Disney (NYSE: DIS) to the next level. The stock hasn't been a great performer over time. Just today, the Mouse issued a press release detailing its latest merchandising plans.

Merchandising falls under the consumer products division. Now, one would expect that this segment would always be rocking considering the brand equity inherent in all of Disney's intellectual properties. Well, let's remind ourselves of how the segment did during the last earnings report. In the second quarter, operating income for consumer products dipped 24%. For the six-month period, operating income was down by 13%. Double-digit declines: nobody likes them. Management commentary about the division specifically stated that lower royalty revenue from merchandise helped to drive the performance. As can be seen, Disney needs some good ideas and strategies to return this segment to growth.

Lions Gate Entertainment (NYSE: LGF) is a stock I've been looking at for a long time. It often looked like a great trade. It actually was recently. On Monday, the stock closed at $6.26. That represented a great short-term rise.

I wish I had gone with my instincts and bought shares when they were below the $5 mark. But something always kept me from doing it. I was worried about the fundamental risk involved.

Disney (NYSE: DIS) soared to the number-one spot this past weekend with its new Pixar project, Up. The computer cartoon grossed roughly $68 million at domestic theaters as of early estimates, according to Boxofficemojo.

Disney took a lot of thunder away from News Corp. (NYSE: NWS) and its Ben Stiller comedy/fantasy Night at the Museum: Battle of the Smithsonian. That movie dropped to second place, taking in about $25 million.

Every few months, it seems, we get an article or two that says Disney (NYSE: DIS) might be a buy. TheStreet.com issued an upgrade on the stock based on several metrics. SmartMoney believes Disney might be a great company for the summertime.

When it comes to Disney, every investor has to be careful. Take every analytical article with a grain of salt. Why? Because even though the fundamentals might be good on the company from a valuation standpoint, Disney's stock has disappointed investors many times in the past. As a long-term shareholder, I know what I'm talking about. And many other pundits have made the same observation: Disney always seems to be cheap to someone at any given time.

It was a busy weekend at the box office. The Memorial Day holiday period is a time when studios try to set a good financial tone for their summer slates.

And it looks like News Corp. (NASDAQ: NWS) is the winner. The media company's Night at the Museum: Battle of the Smithsonian project, starring Ben Stiller, grossed an estimated $53 million at domestic multiplexes over the past three days according to Boxofficemojo. That was a good performance. The first Night at the Museum took in $30 million in its first three days of release back in Christmas 2006.

I was surprised that News Corp. came out on top. Did anyone out there think that Terminator Salvation, from Time Warner (NYSE: TWX), wouldn't be number one?