We're well into the quarter now and the earnings reports continue to roll out.

This week, Dell (DELL) highlights a handful of results from tech companies. Analysts surveyed by Thomson Reuters are looking for fourth-quarter earnings of 37 cents per share from the one of the world's top PC purveyors. That's up from 28 cents per share during the same period a year ago. Dell also is expected to report its revenue grew 5.5% year over year to $15.7 billion, for the three months that ended in January.

Things look to be pretty quiet on the economic calendar this week. Here are the highlights:

• Tuesday: Weekly chain-store sales
• Wednesday: Federal budget balance for January
• Thursday: Wholesale trade data in December
• Friday: Trade balance in December and the weekly inflation survey

However, three iconic companies -- Walt Disney (DIS), Coca-Cola (KO) and Hasbro (HAS) -- highlight this week's quarterly results. Here's a look at what analysts surveyed by Thomson Reuters are anticipating from these and others.

Analyst Upgrades

• Sprint (S) was upgraded to neutral from underweight at Piper Jaffray.
• Cree (CREE) was upgraded to outperform from market perform at Morgan Keegan.
• Brocade (BRCD) was upgraded to outperform from market perform at JMP Securities.
• JPMorgan upgraded WuXi PharmaTech (WX) to overweight from neutral.
• Barclays upgraded ITC Holdings (ITC) to overweight from equal weight.
• Centene (CNC) was upgraded to outperform from underperform at Oppenheimer.
• Senior Housing (SNH) was upgraded to buy from hold at Jefferies.
• UBS upgraded Hovnanian (HOV) to neutral from sell.
• GeoResources (GEOI) was upgraded to accumulate from neutral at Madison Williams.
• Compellent (CML) was upgraded to hold from sell at Canaccord.

Analyst Upgrades

• Piper Jaffray upgraded Salesforce.com (CRM) to overweight from neutral, citing valuation following the recent sell-off and strong business trends. The firm has a $115 price target for shares.
• Keefe Bruyette upgraded M&T Bank (MTB) to market perform from underperform on valuation after AIB sold its stake in the company. The firm has a $72 price target for shares.
• Jefferies upgraded OGE Energy (OGE) to buy from hold following the announcement that ArcLight will purchase 9.9% of OGE's interest in Enogex for $183M and believes this deal highlights the hidden value associated with Enogex. The firm raised its price target to $51.50 from $43.
• Thomas & Betts (TNB) was upgraded to outperform from perform at Oppenheimer.
• Bayer (BAYRY) was upgraded to buy from neutral at UBS.
• Texas Roadhouse (TXRH) was upgraded to outperform from neutral at Baird.

Analyst Upgrades

• Deutsche Bank upgraded Dr Pepper Snapple (DPS) to buy from hold based on valuation. The firm keeps a $39 target on the stock.
• Piper Jaffray upgraded Kenexa (KNXA) to overweight from neutral, citing a strengthening of trends for the company. The firm has a $29 price target on the stock.
• Janney Montgomery upgraded Gaylord Entertainment (GET) to buy from neutral on expectations the company will benefit from strong trends in 2011. The firm raised its target for shares to $35 from $32.50.
• MeadWestvaco (MWV) was upgraded to outperform from neutral at Credit Suisse.
• EADS (EADSY) was upgraded to overweight from neutral at JPMorgan.

The 4th of July just wouldn't be the same without picnics and other celebrations with family and friends. We all love to get together, watch fireworks and eat a lot of good food.

In fact, Independence Day is one of the biggest days of the year for the beer, soft drink and snack food industries.

Monday morning, Coca-Cola (KO) announced that it will distribute some drinks that are made by Dr Pepper Snapple Group (DPS). Coca-Cola will now distribute Dr Pepper and Canada Dry ginger ale in the United States and will distribute some drinks in Canada.

These beverages were distributed by Coca-Cola Enterprises, but that company is being acquired by Coca-Cola. The new agreement replaces Coca-Cola Enterprise's original deal with Dr Pepper.

Analyst Upgrades

• Bernstein upgraded Boeing (BA) to outperform from market perform, citing valuation. The firm also raised its price target to $81 from $80.
• Wells Fargo upgraded Thomas & Betts (TNB) to outperform from market perform, citing valuation and an expected recovery in North American nonresidential construction.
• RBC Capital upgraded Susquehanna (SUSQ) to outperform from sector perform and has a $14 target on the stock. The firm thinks the stock's valuation is attractive as its decline in response to the European debt crisis and financial regulatory reform has been overdone.
• Priceline.com (PCLN) was upgraded to buy from hold at KeyBanc.
• Genzyme (GENZ) was upgraded to neutral from underweight at JPMorgan.
• RightNow (RNOW) was upgraded to overweight from market weight at Thomas Weisel.

It has been a brutal May for most investors. The Dow is down about 10% so far as of the opening bell today, the S&P 500 is down 11% and the Nasdaq off 12%.

So where do we go now? The recent sell off has touched all corners of the market, with even the safe haven of gold taking a tumble. My recommendation to you: Hide out in great blue chip stocks with upside potential for shares and a healthy dividend to help you ride things out when the market gets rocky. My top stock along these lines for June is Dr Pepper Snapple Group (DPS).

When you're looking for stocks to add to your portfolio, a good thing to ask yourself is "What are those who are 'in the know' buying?" These could be analysts, or they could be top stock advisors. The bottom line is that insider buying is sometimes a key indicator of success.

It's not always true, of course, but it's worth noting. So if you're on the fence about Simon Property Group (SPG), Enterprise Products (EPD), CVS Caremark (CVS), DirecTV (DTV) and Dr. Pepper Snapple Group (DPS), you may want to take another look. All have all seen high levels of insider buying lately.

Analyst Upgrades

• UBS upgraded Dr Pepper Snapple (DPS) to buy from neutral, citing strong fundamentals and buybacks. The firm raised its target to $42 from $31.
• Piper Jaffray upgraded ProAssurance (PRA) to overweight from neutral. The firm has a $76 price target on shares.
• Hershey (HSY) and Sunoco (SUN) were upgraded to sell from conviction sell at Goldman.
• Level 3 Comm (LVLT) was upgraded to neutral from underweight at JPMorgan.
• Cathay Pacific (CPCAY) was upgraded to buy from hold at Deutsche Bank.

Analyst Upgrades

• JPMorgan upgraded Lamar Advertising (LAMR) to overweight from neutral following the company's Q4 results. The firm has a $36 price target on shares.
• Canaccord upgraded St. Mary Land & Exploration (SM) to buy from speculative buy based on the company's business model transformation. The firm has a $45 target on shares.
• Jefferies upgraded Rosetta Stone (RST) to buy from hold following the Q4 report and guidance. The firm has a $29 target on shares.
• GlaxoSmithKline (GSK) and AstraZeneca (AZN) were upgraded to neutral from sell at Goldman.
• China Unicom (CHU) was upgraded to buy from sell at Deutsche Bank.
• Repsol (REP) was upgraded to overweight from equal weight at Barclays.

Dr Pepper-Snapple (DPS) will put its flagship soda brand before Super Bowl audiences for the first time this year with its Dr Pepper Cherry commercial. Spokesman Gene Simmons will offer up his tagline, "Trust me, I'm a doctor," with the rest of his KISS bandmates in the company's spot.

Dr Pepper has made a habit out of beating Wall Street expectations, with an average earnings surprise of 17% across the past four quarters.

There have been no problems selling big-ticket ads for this weekend's broadcast of Super Bowl XLIV. And with good reason -- this has been one of the best years for football on television, with viewership up across the board. The recent NFC and AFC championship games were the NFL's largest combined audience for the two championship games since January 1982.

With all those eyeballs, the real winners could turn out to be the companies with the most aggressive (and the most memorable) advertising spots.

Who's ready for some football? The Super Bowl is this weekend, and you know what that means -- commercials that we will all be talking about on Monday morning. In fact, we all know someone who says they watch the game for the commercials.

CBS announced earlier this week that it sold out all the in-game spots, but a few pre- and post-game spots remained. How much money did this make for CBS (CBS)? Roughly $200 million, and that is a low-end estimate. We all know why advertisers flock to the Super Bowl, as more than 98.7 million viewers tuned in last year. No matter who is in the Super Bowl, people watch the game and the commercials -- and eventually they may buy the products from the ads.