After a disappointing February video game sales report, many analyst insiders are predicting a strong month in March for top video game stocks Electronic Arts (ERTS), Nintendo (NTDOY), Sony (SNE) and Take Two Interactive (TTWO).
The biggest reason is simply because the bar is set pretty low. March 2009 video game sales were down 17% when up against 2008 numbers, and unless the data gets seriously skewed we should see an organic rebound in numbers just from that low. If you'll recall, March 2009 was pretty bad on all fronts -- the economy shed 650,000 jobs, stocks hit a 12-year low, and there was a -6% contraction in GDP for the first quarter of 2009.
With lower expectations, the video game industry may win a reprieve when the March numbers roll out. But on top of those low expectations, a new Nintendo console and a few blockbuster titles should result in decent sales for the industry.
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