This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.
Blending cultures is a particular challenge for advertisers. How do they appeal to one culture without offending others, who may misunderstand references and not recognize noted figures featured in ads? These are questions that Cablevision (NYSE: CVC) is probably asking.
To market its "Triple Play" offering (bundled cable, broadband, and telephone), the company hired globalWorks to create ads featuring the music and stars of reggaeton. Reggaeton, urban music that became popular with Latin American young people in the 1990s, is a fusion of Caribbean reggae and Latin forms such as salsa with rap and hip-hop.
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