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Why Dell Will Never Be Great Again
Dell (DELL) has been beat up in the last few years as it has struggled to gain market share, compete at retail with its consumer PCs and take on a resurgent Acer, which recently replaced it as the world's second-largest manufacturer of PCs. One thing Dell is doing right: using social networking to make sales that would have been most likely lost otherwise.
Dell's Twitter account for its outlet (used and returned) product has generated $6.5 million for the company since its inception. A hundred or so of Dell's employees tweet at its outlet account daily as a way to move product at a discount. Apparently, it works well. Dell also uses Twitter accounts in Brazil and Canada, which contributed to that sales figure as well.
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