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Why Dell Will Never Be Great Again
Dell, Inc. (NASDAQ: DELL) welcomed back its founder, Michael Dell, a little over two years ago after ousting then-CEO Kevin Rollins. Rollins' goal of hitting $80 billion in annual sales never panned out as the company was getting pounded by larger competitor Hewlett-Packard Corp. (NYSE: HPQ) and was completely missing the boat in consumer sales and customized PC products.Fast forward two years. Is Dell any better? Sure it is -- it has entered the retail market in just about every way, offered cool new designs and product types and has tried feverishly to shed the "PC commodity maker" status it has held for almost its entire history. Just as early as last year, the company re-focused its entire organization around the customer type instead of geographical boundaries. Who knew focus around the customer was the right way to operate?
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