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Why Dell Will Never Be Great Again
Dell (NASDAQ: DELL) is coming off an accounting scandal, it is re-building its market share in the PC business step by step, it is having to redo its marketing from the ground up and it's turning tail on direct sales and entering retail in a flurry. What is left for Dell to do as it marches toward consistent and profitable growth? Enter the handheld device field, according to some.Dell's entrance into the handheld gadget field would be crazy in some ways and image-building in others. It exited the MP3 player and PDA markets recently, as it was just not selling enough to justify producing them. In its defense, the PDA industry transitioned to the smartphone industry, and Dell was not ready with a product. But even if the computer maker released a smartphone, would anyone buy it? Remember that Hewlett-Packard (NYSE: HPQ) already has a decent presence here, along with newer entrant HTC and of course, the Apple (NASDAQ: AAPL) iPhone.
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