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Yahoo!'s Top Ad Executive Leaving for Demand Media

Is Yahoo!'s grip on the internet slipping? No sooner does this writer tackle that ongoing question than the company's top moneymaker announces she's resigning.

Yahoo!'s Joanne Bradford has announced that she's leaving the stagnant internet company for Demand Media. Seeing as though Bradford was going to be a key player in Yahoo!'s burgeoning partnership with Microsoft (MSFT), this leaves yet another gaping hole in Yahoo!'s revenue strategy.

Continue reading Yahoo!'s Top Ad Executive Leaving for Demand Media

Demand Media: $320 million for a dot-com land grab

demand Media inc logoRichard Rosenblatt is a veteran of the dot-com world. In fact, in 2004, he led a turnaround of Intermix and focused on an emerging site, MySpace. Of course, it turned out quite well.

His latest gig is Demand Media, which recently raised $100 million -- with Goldman Sachs (NYSE: GS) leading the round. Over the past couple years, the firm has raised a stunning $320 million.

Basically, Demand Media is an M&A machine, which scouts out for cool dot-com properties, especially popular domain names. The belief is that online real estate is a scarce asset and should grow in value over time.

Since it's privately held, it's not clear how things are going at Demand Media. Then again, Goldman usually doesn't waste its time on loser investments. What's more, in light of this support, it's a good bet we'll see Demand Media hit the IPO market at some point.

If you want to check out other recent venture capital deals, click here.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements.

From MySpace to M&A

What do you do after selling MySpace to News Corp (NYSE: NWS)? Of course, you start another Internet company.

That's what Richard Rosenblatt has done. His new venture is called Demand Media. However, his approach is not to organically grow things; rather, he's doing some aggressive M&A.

His latest deal is pretty interesting: ExpertVillage.com. It's a place to get information on all kinds of topics. What's more, the site realizes the power of Google's (Nasdaq: GOOG) YouTube and has 17,000 videos.

I had a chance to interview Dave Morgan, who is an expert on online advertising and the co-founder of TACODA:

"I like the Demand Media model a lot. I think that marrying direct navigation businesses with deep niche content, particularly how to video, is a very powerful and scalable online business platform. These are the next generation magazine businesses, though more interactive and real time and engaging and operating on much lower cost bases. I would also watch folks like HowStuffWorks.com."

Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.

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Last updated: May 26, 2012: 03:20 PM

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