On a worldwide basis, retail sales account for about 23% of gross domestic product. In fact, there are more than 1,500 retailers with annual sales of $500 million or more.
That's a big opportunity for software providers and it has certainly benefited
DemandTec. Now, the company has filed to go public.
Essentially, the company develops consumer demand management (CDM) software and allows for scientific approaches for merchandising. It helps with things like store location, in-store displays, advertising, dealing with seasonality and so on. Like
Salesforce.com (NYSE:
CRM), the software is delivered via the Internet.
DemandTec has more than 135 customers. Some include
Office Depot (NYSE:
ODP),
Procter & Gamble (NYSE:
PG), and
Wal-Mart (NYSE:
WMT). Over the past year, revenues increased from $32.5 million to $43.4 million. Although, there was a net loss of $1.5 million.
The lead underwriters include
Morgan Stanley (NYSE:
MS) and
Credit Suisse (NYSE:
CS). The proposed ticker is "DMAN."
You can find the IPO
filing at the SEC website.
Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.
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