This post is part of our feature on Money Winners of 2008. See all 20.
As far as pop star phenomenons go, Miley Cyrus, aka Destiny Hope Cyrus, certainly is one. At just 16 years of age, the bright personality of this moderately talented female offspring of Billy Ray Cyrus has been effectively parlayed into a several-million-dollar property by none other than media giant Disney (NYSE: DIS). She is being exploited in classic Hollywood style, right down to her "morning after" bed sheet clad, Vanity Fair photo shoot. Smile pretty baby, and say cha ching!
The question is, how much is Miley Cyrus really worth? With earnings of $25 million from June 2007 to June 2008, Cyrus is listed as #35 on the Forbes Celebrity 100. Somehow though, that figure seems just a bit misleading. With concert appearances that have tickets selling out in minutes, a hit television show, multiple albums, movie deals, guest appearances, and a host of other deals pending, it's virtually impossible to place a true monetary value on the girl. It is speculated that the Hannah Montana franchise, which features Miley Cyrus, will net Disney in excess of $1 billion. The Baltimore Sun recently reported that Miley Cyrus is currently out-earning names as big as Sandra Bullock and Jennifer Aniston. Her concerts are reported to be out-drawing Bruce Springsteen. Who's the boss now, baby.
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