A new report by Gigwise reveals the band's position and reasons for it, with Oasis calling the Radiohead method nothing more than a marketing tool. Noel Gallagher, Oasis' lead songwriter and guitarist, did call Radiohead "rebels and outsiders" when commending Radiohead's method as a unique marketing tool.
Oasis signed a new deal with Sony BMG Music Entertainment, a joint venture between Sony Corporation (NYSE: SNE) and Germany's Bertelsmann Music Group, last month that will see the band's own label, Big Brother Recordings, release the new album while Sony BMG oversees the band's back catalog and previous releases. The deal is a more traditional arrangement in today's market and environment that makes the new comments against Radiohead unsurprising.



