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iRobot Corporation (NASDAQ: IRBT) is famous for its automated housecleaning robots, the Roomba and Scuba, which are programmed for vacuuming and mopping, respectively. Now the company is planning to introduce another Jetsons-era household helper, the Looj, for cleaning gutters. Word of the new robot comes from Engadget.com, who got their hands on an FCC document showing a diagram of what appears to be a miniature gutter-sweeping tank.

This move appears to be a clear positive for iRobot, as it targets a distinctly more male audience than its other two popular products -- I mean, really, who is more likely to go out and buy a robot to do the chores, Mom or Dad? Wall Street was also excited about the new product, as iRobot's stock rose over 4% yesterday, to $21.89.

Additionally, according to iRobot CEO Colin Angle, consumers should expect to see two new robots at the Digital Life expo, which takes place on September 27-30 at the Javits Center in New York City. Assuming this is one of them, what could the other one be? Personally, I'm hoping it's a bed-making robot.

iRobot (IRBT) is in the gutter originally appeared on BloggingStocks on Fri, 31 Aug 2007 09:15:00 EST. Please see our terms for use of feeds.

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