According to the Associated Press, mighty mouse Disney (NYSE: DIS) wants in on the American Idol action. I don't blame the company one bit -- even though I'm not a huge Idol fan, and thought that the fad might wear out by now, there's no question that hooking up with the equity tied to this incredible broadcast brand is a good strategic move.

Disney's Hollywood Studios theme park plans on hatching an attraction that will allow guests the opportunity to audition in a park stage. There probably will be several shows during the day, and the guests who perform in them will receive some sort of evaluation, although I hope there won't be any evil Simon-like judges handing out the critiques; in fact, the Associated Press article indicates that the judges might actually be members selected from the actual show audience.

I honestly see this as a great value-added to the Disney theme-park experience. And the cool thing is that Disney gets exposure to the success of American Idol even though its arch competitor, News Corp. (NYSE: NWS), obviously derives the most benefit by programming the show as a part of Fox Broadcast's portfolio. It's also a great way to make up for past mistakes -- ABC apparently could have had Idol on its schedule if it had wanted to, according to this past article from the Motley Fool. No matter, Disney can now make amends by thrilling its tourists with the fantasy of Hollywood and its tinsel fame. And, in case you were wondering, Disney didn't need to get Fox's permission to do this; all it had to do was negotiate with 19 Entertainment and FreemantleMedia, the entities behind Idol. Kind of a neat trick, huh?

Disney guests to become 'American Idols' originally appeared on BloggingStocks on Fri, 08 Feb 2008 11:25:00 EST. Please see our terms for use of feeds.