The other day I searched for a new domain name. Basically, I had little luck. Seems like all domains are already taken.

Then again, there are a variety of domain name aggregators that are buying up virtual real estate. And one of the top players in the space is NameMedia.

Now, the company has filed to go public.

For years, I have bought tons of things online – from big places like Amazon.com to small outfits. For the most part, service has been fine, especially from Amazon.com.

About a month ago, though, things went haywire. In one week, I had three bad experiences with online merchants.

The good news is that two of them were resolved very quickly. In fact, in one case, I knew the CEO. His company, VistaPrint Ltd. (NASDAQ:VPRT), is a fast-growing online printer.

Hey, even those companies that are built-to-last get things wrong. The important thing is how they respond. And VistaPrint was flawless. Impressively, I talked to the CEO a couple hours before his earnings conference call (and, by the way, his company had a blow-out quarter).

But my experience was much different with another company, Network Solutions. The company sells web hosting and domain names. I'm sure I've spent thousands of dollars – over the years – with this company.