Corporations spend millions of dollars in advertising to carefully cultivate a brand and image, yet all that money can be for naught when a couple of trashy employees take it upon themselves to post a video on Youtube showing them deliberately sneezing and farting on the food they are about to serve.
Domino's (NYSE:DPZ), the nation's second largest pizza chain with over 8,700 locations in 60 countries, is suffering such an assault at the moment.
The video is narrated by a young lady who takes obvious delight in ridiculing the company and its customers. One has to wonder what goes through the mind of an employee who, despising the company, continues to take the paycheck rather than move on. It's not as though Domino's is the only low-wage job on the market, even in these hard times.
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