The IPO market has been pretty slow for the past two years due to the effects of a subprime mortgage crisis that turned into a credit crisis that turned into a worldwide financial crisis and recession. Nonetheless, two companies made their debuts Thursday -- one on the NYSE (NYSE: NYX), the other on the NASDAQ -- and they nailed it. Hyatt Hotels (NYSE: H) gave its investors a 12% gain on its first Big Board trading day, and Ancestry.com (NASDAQ: ACOM) switched those digits, jumping 21% in its first day of trading.

Hyatt Hotels overcame two major concerns. The worldwide travel market slump has been tough on hotel companies, and Hyatt has been subject to the same forces as everyone else. Also, investors may have been worried about infighting among the founder's heirs (the Pritzker family), but the double-digit price increase suggests that investors don't foresee Bancroft-style squabbles screwing investors -- or, if you don't like Dow Jones, now a part of News Corp (NASDAQ: NWS), Playboy (NYSE: PLA) makes the same point.

The market was able to stage a late day rally which erased some of its earlier losses, but still ended the day in the red, with all 3 major indexes closing down on the day.

September is typically not a good month for the market, but even with today's losses this September was positive, as more and more investors have started to believe the economy is coming out of its recession.

A new stock ticker tool for the Apple (NASDAQ: AAPL) iPhone may not have you hoping for a plunge, but at least it takes the sting out a little bit. This new application pairs strippers with tickers, and as the numbers tick down, items of clothing find their way to the floor. There's a different girl for each of the major indices, providing a bit of spice to international financial markets. So, whether you follow the DAX or the Dow, you won't be the only person losing his shirt when the market tanks.

Doubtless, some have no interest in watching svelte stripping women illustrate their loss of fortune. For this crowd, male strippers are available. Whether you lean toward boys or girls, whatever your sex and orientation, sometimes a helpful hottie is exactly what you need to soothe your spirit.

This is the era of "naming rights" and specialized promotions, such as "XYZ Company is the sponsor of tonight's weather forecast," but a name change for the Dow Jones Industrial Average? Please.

The DJIA's name could change if parent News Corp. (NYSE: NWS) follows through and sells its stock-index business, Bloomberg News reported. Goldman Sachs (NYSE: GS) has been hired to evaluate potential deals.

The Federal Reserve said that Americans are $2 trillion dollars richer in the second quarter. Where did all this money come from?

You guessed it, the stock market. The value of U.S. stock holdings rose 21.6%

Other factors came into play. Home prices were up 1.8% and that added to your wealth. Americans are also paying off their debt. Household debt shrank by 1.7% in the second quarter.

Oil prices have dropped a bit this morning, challenging support at the $70 level, due mainly to what some call "mixed signals" about the U.S. economy. The black gold has backed off as data pointed to the fact that the U.S. economy is still weak, even if it is emerging from the recession.

On Tuesday, the Federal Reserve announced that industrial production dropped more than expected during May, which has triggered the new weakness in the oil patch. Crude prices have also felt the sting of the market's early week weakness as the Dow Jones Industrial Average has backed off from its recent rally. In addition, the dollar has played an important part in crude prices. A weak dollar leads to higher oil prices as commodities are considered a safe-haven investment against a weak dollar.

Downtrodden Citigroup Inc. (NYSE: C), which received its walking papers from Dow Jones on Monday, has informed five of its former executives that they'll no longer be receiving severance payouts. According to a report today in The Wall Street Journal [subscription required], recently departed executives Kevin Kessinger and Michael Klein will be among those affected by the decision.

Already, Citi has doled out approximately half of the $100 million it pledged to these former execs. The U.S. Treasury hasn't demanded that the severance payments be halted, but sources close to the bailed-out bank say that Citi's top brass "[want] to avoid even the possibility of a public backlash over the money."

Even though it would seem that Citi is finally getting a handle on the concept of money management -- or public relations, at the very least -- investors are hardly cheering. The stock has given up more than 3% today, extending its year-to-date drop of 45%. In fact, the shares are currently in position to finish the session below their 10-day and 20-day moving averages, which would mark the first breach of this double-barreled support since May 1.

Dow component Caterpillar (NYSE: CAT) appears to be in for a rough day after reporting a first-quarter loss of 19 cents per share. This was the first quarterly loss for the earth mover since 1992. Moreover, a year ago, CAT earned $1.45 per share in the first quarter.

Excluding charges stemming from CAT's workforce reduction, the quarterly earnings would have totaled 39 cents per share -- far better than expectations. Quarterly sales dropped 22% to $9.22 billion, again topping the consensus estimate for $8.33 billion.

Earlier this week, something a bit odd happened. With beleaguered General Electric shares (NYSE: GE) retreating sharply, the company's market cap has declined. As of Thursday morning, it's at $70.7 billion, placing it, for example, below Apple Inc. (NASDAQ: AAPL), with a market cap of $81.19 billion. That's right ... the venerable conglomerate, maker of aircraft engines, locomotives, and a host of other products, has been outsized by a personal computer company.

While this development may just be a blip on the radar of a very tumultuous time in the stock market, it signals a changing tide that began decades ago. GE is the last member standing of the original 12 members of the Dow. Founded in 1896, the average represented 12 of the most significant American companies. Here's what has happened to the rest of them:

It's never been a good idea to bet against America. And nothing is better than America's diamonds, so you can't help but love the companies that comprise DIAMONDS Trust, Series 1 (NYSE: DIA) exchange-traded fund (ETF). DIA is one of the first ETFs ever created and indexes the Dow Jones Industrial Average. These are the best companies in America -- good, solid producers.

Valuations have been crushed across the board in 2008, and many money managers that I know who have owned more speculative small cap companies, are looking at the stocks in the Dow Jones that are trading at historically low multiples and "trading up" in the quality of their companies. Do you have $10,000 in a few marginal small cap companies? Sell them all and buy DIA -- you might get a safer ride if the market continues to fall, while preserving nearly all of the upside.

During the last 12 months, DIA has paid about $3 of dividends. Based upon an $87 price, this is about a 3.4% yield and you still have all the upside -- remember a few months ago the Dow was at $135.

Examples of the well-known and respected companies in DIA include 3M Company (NYSE: MMM), Boeing Company (NYSE: BA), Johnson & Johnson (NYSE: JNJ), McDonald's Corp. (NYSE: MCD), and Wal-Mart Stores, Inc. (NYSE: WMT) among many other famous brands. These brands are consistent performers and even in times of economic crisis, will probably still draw huge numbers of customers to their products.

Why pay a large cap money manager to stock pick among the Dow Jones? DIA only charges 0.14% to own all the companies through this ETF whereas a traditional money manager would charge you much 1% - 2% to invest in the same companies, thus taking most of your dividend away in fees.

Let it be written that on the sixth day of October in the year 2008, the irrational exuberance that defined the 1990s came screeching to a halt.

The Dow Jones Industrial Average fell below 10,000 this morning for the first time since 2004. Gosh, it seems like only yesterday that investors were as giddy as school girls when the leading stock market indicator crossed that once-unthinkable benchmark. Remember the Dow 10,000 hats? I bet the people who bought them along with other keepsakes of better times plan to unload them on eBay so they can fill up their tanks with gas. In fact, some people have already started selling bull market memorabilia. A Lehman Brothers coffee mug is available on eBay for $14.99, while the book Dow 36,000 is attracting no bidders for the bargain-basement price of $1.93.

These are lousy times. The real estate market continues to suck wind. Holiday retail sales are expected to be their worst in years. Hundreds of billions of dollars worth of federal bailouts have failed to unfreeze the credit market or provide any relief for homeowners hurt by the subprime crisis. A good part of the market's downturn can be blamed on lax corporate governance, including outrageous CEO pay.

TheStreet.com's Jim Cramer says without the Paulson plan, every component is in trouble. Let's take a look.

Without the Paulson plan, or if the plan is so watered down and delayed, I have been saying all bets are off and we could be in for a huge swoon. How huge?

I like to sit down and noodle on the actual components of the Dow Jones Industrial Average to give you a real sense of what can go wrong. And there is so much going wrong. The credit markets are vanishing, the earnings are vanishing and the only hope is a plan that ignites credit markets, forces money off the sidelines and gets this economy and the worldwide economy moving again.

Not long ago, I postulated that this market is literally repealing all of the moves since the Brazil-Russia-India-China emergence that gave us better markets to sell into than just the U.S. With the collapse of Chinese growth -- they have simply ceased to be importers since the summer -- the inflation in India, the war in Russia and a U.S.-led slowdown in Brazil (although that remains a robust market) BRIC is more like having a brick around your neck than a wind at your back.

Meanwhile, the peak in energy and the collapse of the financial system have left both of those groups in disarray with valuations simply too difficult to pin down, so you retreat to worst-case scenarios where you can at least find some terra firma -- mainly where stocks were last time things were this bad.

Goldman Sachs (NYSE: GS) decided to it needs to correct the market a little more and issued a slew of downgrades.

Already yesterday it downgraded aerospace stocks, and today it went after financials and autos.

No sooner than we got used to the huge writeoffs and thought most of the fallout is behind us, that Goldman came today and whacked us on the head. "Over?" it laughed, "you wish!" It then proceeded to downgrade investment banks from Attractive to Neutral. Specifically, it downgraded Citigroup (NYSE: C) to Sell, urging investors to short sell it!

Citigroup will have another $8.9 billion in writedowns, William Tanona, the Goldman analyst said, and added Citigroup to Goldman's "Americas conviction sell" list, cutting his price target on the stock to $16 from $20. Citi shares are down 5.5%.

Merrill Lynch (NYSE: MER) has already been subject to rumors last week it would have to write down more assets. Today, the same Goldman analyst said it will likely incur $4.2 billion of write-downs in the second quarter. MER stock is down 4.5%.

At least Goldman shares have not been immune and are declining nearly 2.7% along with the rest of the investment banks and the market.

The Dow Jones industrial average gave up more than 280 points by midday Friday. That's a decline of over 2.2% to 12,324. Weren't we over 13,000 just a few days ago -- May 19, to be exact?

But today there seems to be good cause for the selloff -- the jobs report was extremely weak with unemployment rate jumping to 5.5%. With that, the dollar weakened -- how can the Federal Reserve raise rates when the economy is slowing? Not to mention, fundamental reasons for the dollar's decline and ECB's president Thursday saying he's considering a rate hike. Already his comments Thursday caused the biggest rally (in dollar terms) in oil prices, a feat that has already repeated itself today.

Of course, with higher oil price comes higher inflation and the consumers real income declines, leaving much less disposable income for purchases. Yes, more than two thirds of the U.S. economy is consumer driven, so that scares the heck out of many, especially with one of the worst housing slumps and credit crunches in decades.

Can the U.S. economy recover? How fast? Views on that matter differ, with some saying the U.S. economy is more resilient than given credit for and that there is a lot of unnecessary fear out there as the weak dollar could boost exports, which in turn could have its own trickling down effect. Others say that until the housing market starts showing signs of recovery -- with estimates of that happening anywhere from the Q4, 2008 to Q4, 2009 -- the economy will remain sluggish. I'm with the more pessimist crowd, but the question is how will the stock markets react tomorrow?

Just as I finished reading a great article about turning trash to power, I went to check General Electric's(NYSE: GE)'stock. Seems that while I've learned how GE plans to convert garbage into electricity, its shares have been plunging, dropping to multi-year lows. Not since May 2004 has GE shares hit $30.39. This dubious feat was accomplished today. Too bad, too.

I became all giddy reading the aforementioned article, thinking of Dr. Emmett Brown at the end of Back to the Future asking Marty for garbage to put in his modified gas tank. Of course, such simplicity is still a long way away, but GE has plans to adapt its gasification technology, used to burn coal more cleanly, to turn waste into a relatively clean-burning gas. While GE may be five to ten years away from making this a paying business, the company is planning to make $25 billion in annual sales from green businesses by 2010. It's something to consider.

Meanwhile, another "general" has been plunging. General Motors (NYSE: GM) shares fell to their lowest levels in 25 years! Not since 1982 has GM share been at $17.46. Seems that despite American Axle and Manufacturing (NYSE: AXL) finally reaching a deal with the union and ending a three-month strike, the realization that the strike will cost GM $1.8 billion has been more than many could stomach.

It's no wonder, then, that the Dow Jones Industrial Average is off nearly 150 points to below 12,500. Stock markets have already experienced two days of heavy losses this week on Tuesday and Wednesday. Has the rally to 13,000, which never seemed supported by fundamentals as Peter Cohan wrote at the beginning of the month, indeed been a sucker rally and the bears are back in control? It's not so hard to answer that question in the affirmative today, at the end of this week.