The world of conservative punditry is in a tizzy after Michelle Malkin wondered if Dunkin' Donuts spokescheerleader Rachael Ray wasn't wearing a keffiyeh in a recent television ad. Just to be safe, Dunkin' Donuts pulled the ad.

I won't launch into any ad hominem attacks of Michelle Malkin, much as I'd like to right now. But I will offer up a few facts:

• The keffiyeh is an ancient traditional headdress worn by men, and is most connected to the Bedouins. While the keffiyeh was worn by both Yasser Arafat and Che Guevara, it was also worn by bohemian American girls in the 1980s.
• Critics of the keffiyeh's symbolism point to its connection with Palestinians and Fatah. However, Palestinians themselves wear the headdresses no matter what their party affiliation or political leanings.
• Arabs are not all terrorists. In fact, most Arabs are not terrorists. Connecting an ancient traditional garment worn by millions across dozens of countries to a tiny (no matter how awful) faction of criminals seems racist.
• Rachael Ray is not wearing a keffiyeh in this picture. She is wearing a paisley scarf with a fringe, selected by her stylist. Honestly, I don't think it looks great on her, but what do I know.

For Dunkin' Donuts to pull an ad based on the rantings of an ultra-conservative columnist? Far more worthy of boycott than being accused of having a spokeswoman who might wear a paisley scarf while drinking a Cool Latte. One liberal pundit says she's sticking with Starbucks (NASDAQ: SBUX until the ad comes back. What do you think?

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Oh, how the sugary have fallen. Ten years ago, even five, you and I both know how this would have come out. In the standoff between longtime national fried-dough pusher Dunkin' Donuts and upstart sweet freak Krispy Kreme Doughnuts (NYSE: KKD), Krispy reigned supreme. The chain was rolling out new franchises as fast as dough circles could parade around its restaurants on shiny metal racks, and each time it did local police stations did overtime directing traffic.

Somehow, the mighty fell after the considerable sugar high, largely connected to poorly-managed finances, badly-handled expansion, and a sudden national fear of carbohydrates. All the while, Dunkin' Donut managers everywhere continued to plod along, making the doughnuts, and quietly stirring a blue-collar breakfast revolution. One day America woke up and realized, hey, Dunkin' Donuts' coffee is good! Someone named it "Better than Starbucks" and it soon became clear that the product guys had realized something: we make a lotta money off of coffee. Actually, more than half of the company's revenue.

Starbucks Corp. (NASDAQ: SBUX) shares have left a taste in the mouth of shareholders almost as bitter as some of its brews as investors fretted about looming competition with McDonald's Corp. (NYSE: MCD) for the caffeinated consumer. Finally, the coffee chain, whose shares have plunged 48% over the past year, has woken up and smelled the over-priced Java.

The Seattle-based company ousted Chief Executive Jim Donald and replaced him with Chairman Howard Schultz, really the company's heart and soul.

In a letter released by the company, Schultz uses business school buzzwords such as "customer-facing" "customer-focused" and my favorite "re-igniting our emotional attachment with our customers" to discuss the mess in which Starbucks has found itself.

Rachael Ray went from scraping together the rent as a candy counter girl to a multi-millionaire with her own talk show, cooking show(s), magazine, and books that have sold more than 4 million copies. She's also spawned a lingo all her own. (EVOO for Extra Virgin Olive Oil has entered the popular vernacular). All this in a little under ten years.

How cool is that?

Love her or hate her, Rachael Ray, she of the perky smile and Girl-next-door demeanor, gets major points for translating her love of cooking into a multi-million media empire. People can't seem to get enough of her "regular gal" persona. But her bubbly personality masks some serious business savvy.

Using her mentor Oprah Winfrey as a blueprint, Ray has expanded out of the kitchen this year into many other avenues. Her one-hour daytime talk show, The Rachel Ray Show, is patterned after the perennially popular Oprah Winfrey Show, and was the only syndicated daytime talk show launched in 2007 to be renewed. Her Food Network shows continue to be among the most popular on the channel.

She also cooked up some lucrative endorsement deals with name brands such as Dunkin Donuts and Nabisco -- now owned by Kraft Foods (NYSE: KFT). These media venues help feed her magazine (Every Day with Rachel Ray) and cookbook sales.

These are like the cherry on top of the $16 million Ray took home this year, according to Forbes magazine. By some estimates, Ray's net worth is touching $100 million, but that's hard to verify. One thing's for sure, this gal doesn't need to get out of the kitchen; she's proving that she can stand the heat.

Be sure to check out more Money Winners of 2007.

MAJOR PAPERS:

• The Wall Street Journal (subscription required) highlighted the possibility of a merger between XM Satellite Radio (NASDAQ: XMSR) and Sirius Satellite Radio (NASDAQ: SIRI).
• XM Satellite Radio has softened its stance about a possible deal with Sirius Satellite Radio, but any deal between the companies would face obstacles from the FCC.
• Starbucks Corp (NASDAQ: SBUX) rival Dunkin' Donuts plans to open its first store in Taiwan today as part of a regional push into mainland China. Starbucks also has expansion plans for China.
• Commerce Bancorp (NYSE: CBH) is under federal investigation by the Office of the Comptroller of the Currency, in conjunction with the Federal Reserve, due to the company's transactions with bank insiders.
  
• The Financial Times (subscription required) wrote that handset maker Sony Ericsson (NYSE: SNE, NASDAQ: ERIC) moved closed to pushing aside Samsung for third place in market share behind Nokia Corp (NYSE: NOK) and Motorola, Inc (NYSE: MOT); last year it overtook LG Electronics.
  

OTHER PAPERS:

• The New York Times reported that the Chief Independent Investigator has found that a top Interior Department official was told nearly three years ago of a "legal blunder" that allowed drilling companies to avoid billions of dollars in payments for oil and gas pumped from publicly owned waters.
• The Toronto Sun reported rumors that Apple Inc (NASDAQ: AAPL) is working to get the Beatles catalog onto its iTunes service.
  
• Investor's Business Daily mentioned Varian Semiconductor (NASDAQ: VSEA) positively in the "New America" column.

At one time Starbucks (SBUX) and Dunkin' Donuts would have hardly seemed likely to be going after the same consumer dollar. But that is exactly the situation today, as
Dunkin` Donuts aims to triple in size -- expanding to an astounding 15,000 stores in North America. This move, which would give it more stores than SBUX, is designed to directly compete with the Seattle coffee giant.

Evidently an upscaling of Dunkin' Donuts, in addition to the expansion, is the plan. But could this also be an indicator that Starbucks -- with its seeming strategy of a store on every corner -- is just another chain, the "McDonald's of coffee" that espresso purists have always claimed it is?