If it's Wednesday, that means another change at Starbucks (NASDAQ: SBUX), right? Reuters is reporting that SBUX is "reworking 90 percent of its baked goods." The latest move by the caffeine king is to start selling baked goods without high-fructose corn syrup or artificial flavors and dyes. The company will also introduce salads and other items -- nothing like a coffee and some salad, right?

According to Michelle Gass, SBUX's executive vice president of marketing, "Food has been the Achilles' heel of the company. [...] That statement will be long buried after we launch this program." The new campaign from SBUX will be promoted as "Real Food. Simply Delicious." and is an extension of last year's healthy campaign.

Well, what took them so long? Starbucks (NASDAQ: SBUX) is going to start offering instant coffee for $1 a cup next week. Apparently, the new instant product has been in the development pipeline for roughly 20 years. Yes, 20 years ladies and gents. Old Howard Schultz and his java minions have been sitting on this earth-shattering release for 20 years. Trust them, this $1 cup of coffee has nothing to do with challenges from the likes of McDonald's (NYSE: MCD) or Dunkin' Donuts. Nor does this new product have anything to do with the company's financial struggles.

Of course, you can't saunter into one of your five local Starbucks emporiums and order up a $1 cup of coffee, you have to buy three packs of the instant coffee for $2.95 (according to The Wall Street Journal) or $9.95 for a pack of 12. At that price, I would be willing to try this new coffee creation named Via.
The caffeine king contends that the instant coffee market remains a $17 billion global market, and it is now trying to find its niche in that world.

In a climate of disappearing disposable income on one hand, and a contingent of consumers that are always seeking out better and more sustainably-grown and traded coffee beans on the other hand, Starbucks (NASDAQ: SBUX) is losing in all fronts. Today, Dunkin Donuts announced that its coffee had beaten Starbucks' brew in independent taste tests across the country; 476 adults in Atlanta, Boston, Chicago, Cleveland, Dallas, Detroit, Los Angeles, Miami, New York City, and Seattle participated in a double-blind taste test, comparing Dunkin Donuts Original Blend against Starbucks House Blend. Exact numbers were not released, but the research firm said the customers "clearly indicated a preference" for the Dunkin.

This isn't the only blow against Starbucks in the media this week; last week, a story about the new Juan Valdez Cafe chain highlighted the pressure from the other end of the competition spectrum: quality and sustainability. Coffee sold at the 101 stores across Colombia and in New York, Seattle, Philadelphia, Spain, and Santiago, Chile is grown by 22,000 shareholders who are looking to market their beans; according to this article, they're not hoping to profit from the cafe enterprise, even though the collective plans to open 500 more stores across the U.S., Latin America and Europe in the next two years. What's more, coffee is slightly cheaper at Juan Valdez Cafe than at Starbucks in New York City.

Starbucks is being squeezed into an uncomfortable middle ground between the low-price, blue collar product on one end (Dunkin Donuts) and the eco-friendly, high-quality product on the other end (Juan Valdez). The only thing it has going to keep its profits from splattering all over the wall is customer loyalty ... and oatmeal. Will it survive?

Dunkin' Donuts seems to believe that if McDonald's (NYSE: MCD) can take business from Starbucks (NASDAQ: SBUX) that it has a chance to as well.

According to Reuters, "Dunkin' Donuts -- the East Coast coffee shop chain called by some the "anti-Starbucks," because of its core blue collar customer base, still plans to more than double its U.S. stores to 15,000 by 2020."

Pretty arrogant. The plan by Dunkin' Donuts sounds like comments from Starbucks more than two years ago. It said it would eventually have 40,000 stores worldwide. At the time, it had well under half that many. Wall Street bought into the plan and when Starbucks began to see slowing in its business, investors punished it by selling its shares down by 60%.

Starbucks has been damaged by its own expansion. That does not mean that it makes sense for a competitor to say it can increase its business by 100%. With McDonald's in the market, no other company may be able to ramp up its coffee business by any meaningful amount.

Better for Dunkin' Donuts to keep its mouth shut and impress people with its performance than to set a goal that it may not reach.

Douglas A. McIntyre is an editor from 247wallst.com

Starbucks Corp. (NASDAQ: SBUX), reeling from declining consumer spending, is betting that healthier breakfast items such as a hard boiled egg platter will lure new customers. I wonder whether this gamble will pay off.

First of all, anyone who has eaten in a Starbucks can testify that food is not its forte. I just don't see people craving their morning Starbucks muffin. Plus, in places such as New York City, people have tons of breakfast options ranging from fast-food joints to delis to food trucks. They view Starbucks as a mid-afternoon indulgence. At least, that's how I thought of Starbucks when I worked in New York.

Getting people to change their breakfast habits will be difficult. In tight economic times, people will gulp down their morning meal at home. If they do eat out, they will look for cheaper alternatives than Starbucks. McDonald's Corp. (NYSE: MCD) has made serious inroads in the breakfast market, as has Dunkin' Donuts. Sorry, Starbucks lovers, but I found their coffee far less biter than Starbucks. I even have two bags of Dunkin' java (regular and decaffeinated) in my house.

Starbucks Corp. (NASDAQ: SBUX) shares have left a taste in the mouth of shareholders almost as bitter as some of its brews as investors fretted about looming competition with McDonald's Corp. (NYSE: MCD) for the caffeinated consumer. Finally, the coffee chain, whose shares have plunged 48% over the past year, has woken up and smelled the over-priced Java.

The Seattle-based company ousted Chief Executive Jim Donald and replaced him with Chairman Howard Schultz, really the company's heart and soul.

In a letter released by the company, Schultz uses business school buzzwords such as "customer-facing" "customer-focused" and my favorite "re-igniting our emotional attachment with our customers" to discuss the mess in which Starbucks has found itself.

MAJOR PAPERS:

• The Wall Street Journal (subscription required) highlighted the possibility of a merger between XM Satellite Radio (NASDAQ: XMSR) and Sirius Satellite Radio (NASDAQ: SIRI).
• XM Satellite Radio has softened its stance about a possible deal with Sirius Satellite Radio, but any deal between the companies would face obstacles from the FCC.
• Starbucks Corp (NASDAQ: SBUX) rival Dunkin' Donuts plans to open its first store in Taiwan today as part of a regional push into mainland China. Starbucks also has expansion plans for China.
• Commerce Bancorp (NYSE: CBH) is under federal investigation by the Office of the Comptroller of the Currency, in conjunction with the Federal Reserve, due to the company's transactions with bank insiders.
  
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• The New York Times reported that the Chief Independent Investigator has found that a top Interior Department official was told nearly three years ago of a "legal blunder" that allowed drilling companies to avoid billions of dollars in payments for oil and gas pumped from publicly owned waters.
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• Investor's Business Daily mentioned Varian Semiconductor (NASDAQ: VSEA) positively in the "New America" column.

At one time Starbucks (SBUX) and Dunkin' Donuts would have hardly seemed likely to be going after the same consumer dollar. But that is exactly the situation today, as
Dunkin` Donuts aims to triple in size -- expanding to an astounding 15,000 stores in North America. This move, which would give it more stores than SBUX, is designed to directly compete with the Seattle coffee giant.

Evidently an upscaling of Dunkin' Donuts, in addition to the expansion, is the plan. But could this also be an indicator that Starbucks -- with its seeming strategy of a store on every corner -- is just another chain, the "McDonald's of coffee" that espresso purists have always claimed it is?