Eastman Kodak (EK) is having a picture-perfect trading session, at least at the time of this writing: shares of the company were up 12% to $4.45, with strong volume backing the move. I haven't been a fan of this name, but it is proving me wrong at the moment.

Earlier today, Eastman Kodak issued its third-quarter report. According to the Associated Press, the adjusted loss came out to 2 cents per share. The expectation was for a loss of 31 cents per share. That's a pretty big difference; I guess I can see why the market was so happy. In addition, the actual corporate press release touts the improved performance in cash flow.

Yesterday was a mixed day, and today was just a down day. Durable goods were a disappointment in negative territory. Earnings were mixed. The negative bias of the Fed's Beige Book coincides with the sell-off at 2:00 PM but this still just brings in the notion that there is going to be a slow recovery, rather than any massive double-dip recession.

Here are today's unofficial closing bell levels:

Dow Jones 10,497.88 -39.81 (-0.38%)
S&P 500 1,106.13 -7.71 (-0.69%)
Nasdaq 2,264.56 -23.69 (-1.04%)

Option investors are pushing call option prices higher in the Independent Oil & Gas industry and are pushing put option prices higher in the Medical Instruments & Supplies industry today.

Any time the volatility skews above 1.00, it is an indication that calls are more expensive than puts. Typically, when calls are more expensive than puts, it means the demand for calls is greater than the demand for puts because investors believe the stock is going to rise in the future and they want to take advantage of that movement by buying calls.

The opposite is also true. Any time a volatility skews below 1.00, it is an indication that puts are more expensive than calls.

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Aflac Inc. (AFL) higher Q1 earnings were better than analysts expected, due in part to a stronger yen.
• Automatic Data Processing Inc. (ADP) Q3 EPS were the same as a year ago and revenue inched higher.
• BlackRock Inc. (BLK) higher Q1 earnings fell short of analysts' expectations due to acquisition-related charges.
• Broadcom Corp. (BRCM) posted record revenue in Q1 and swung to a profit from a year-ago loss.
• Burger King Holdings Inc. (BKC) topped Wall Street's Q3 earnings estimate, but same-store sales fell.

I'm going to take a quick look at two companies that released earnings on Thursday. First up is Eastman Kodak (EK), but I'll tell you this: EK was anything but up. The stock closed off 16.9% by the end of the session. Volume was exceptionally high. But does this mean Kodak is a buy or a sell?

Back in January, Kodak rallied on its Q4 numbers; at that time, analysts and their projections were destroyed by the strong report. I, however, remained bearish on the company because of its turnaround status, preferring to focus on the risk of the situation instead of the forward-looking potential.

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Apple Inc. (AAPL) posted its highest quarterly revenue ever, easily beating estimates, as iPhone sales doubled.
• Boeing Co. (BA) swung to a larger-than-expected Q4 profit but guidance fell short of analysts' estimates.
• Chevron Corp. (CVX) fell short of analysts' earnings estimates for Q4, sending shares lower.
• Cisco Systems Inc. (CSCO) shares rose after optimistic statements by the CEO ahead of Q2 results.
• Eastman Kodak Co. (EK) shares surged after it beat Q4 expectations by a wide margin and cash flow improved.
• Ford Motor Co. (F) reported its first annual profit in four years due to cost-cutting and improved market share.
• Halliburton Co. (HAL) reported lower Q4 earnings but beat estimates by a penny, and revenue also fell.

Well, Eastman Kodak (EK) is having one picture-perfect trading session. At the time of this writing, shares of the photography concern, whose colleagues include Canon (CAJ) and Sony (SNE), were up over 16% on high volume. Yes, it's Kodak I'm talking about, the low-priced equity that many have written off as an investment idea. The reason for all the buying action? Fourth-quarter numbers. Were they that good?

Sales increased 6%. On a GAAP basis, Kodak made $1.36 per share from continuing operations. This compares to a loss of $3.40 per share booked in the year-ago period. According to Reuters, the non-GAAP number was $1.08 per share, beating the estimate of 18 cents by what is obviously a very wide margin.

Eastman Kodak (EK) is grabbing headlines after the film firm filed a complaint with the U.S. International Trade Commission (ITC), alleging that Apple's (AAPL) iPhone and Research In Motion Limited's (RIMM) BlackBerry camera phones infringe on Kodak's patents. Kodak is asking the ITC to block Apple and RIMM from importing the offending devices.

Additionally, the iconic photography company filed two suits against Apple in the U.S. District Court for the Western District of New York. Kodak is claiming infringement of patents "related to digital cameras and certain computer processes."

Analyst Upgrades

• Stephens upgraded Martin Marietta (MLM) to overweight from equal weight on valuation and expectations that infrastructure and highway spending will increase. The firm raised its target on shares to $105 from $95.
• Janney Montgomery upgraded Shutterfly (SFLY) to buy from neutral to reflect valuation and a reduced pricing overhang after Kodak (EK) raised its 4x6 prices. The firm raised its target on shares to $21 from $18.
• Thomas Weisel upgraded Entropic Communications (ENTR) to overweight from market weight. The firm thinks the company is well-positioned for revenue growth in 2010, partly due to MoCA deployments from new customers and design wins for its silicon tuner product. The firm set a $5 target.
• T. Rowe Price (TROW) was upgraded to buy from hold at Jefferies.
• Dick's Sporting Goods (DKS) was upgraded to buy from neutral at BofA/Merrill.
• Massey Energy (MEE) was upgraded to overweight from neutral at JPMorgan.

Eastman Kodak (NYSE: EK), which counts Sony (NYSE: SNE) and Canon (NYSE: CAJ) as related companies, continues its slide into fundamental hell. According to the third-quarter earnings release, sales declined a scary 26%, and a GAAP loss of 41 cents per share was reported. Last year at this time, Kodak produced positive income of 35 cents per share. According to Reuters, the adjusted loss of 23 cents per share was worse than analyst projections. Wall Street was hoping for something closer to a loss of 19 cents per share.

Don't you get the feeling management just doesn't know what to do? Kodak has become a conundrum of epic proportions. Just how is someone supposed to improve a situation that has gone so downhill?

Eastman Kodak (NYSE: EK - option chain) stock is trading lower today after the company announced yesterday evening that it will offer $300 million of convertible senior notes due 2017 in a private placement to qualified institutional buyers. Additionally, the private equity fund Kohlberg Kravis Roberts & Co. will buy up to $400 million in notes due in 2017 in exchange for two seats on EK's board of directors. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on EK.

This morning, EK opened at $6.34. So far today the stock has hit a high of $6.34 and a low of $5.81. As of 12:15, EK is trading at $6.16, down 52 cents (-7.8%). The chart for EK looks bearish and S&P gives EK a negative 2 STARS (out of 5) sell ranking.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Amgen Inc. (NASDAQ: AMGN) reported strong Q2 earnings thought revenue fell but beat analysts' estimates.
• Colgate-Palmolive Co. (NYSE: CL) beat Q2 earnings estimates but revenue suffered from currency effects.
• Dow Chemical Co. (NYSE: DOW) reported a drop in Q2 revenue and a net loss on restructuring charges.
• Eastman Kodak Co. (NYSE: EK) posted a deeper-than-expected Q2 net loss as sales plunged.
• Exxon Mobil Corp. (NYSE: XOM) reported its lowest quarterly profit in years, well short of expectations.

So, when you look at the second-quarter press release from Eastman Kodak (NYSE: EK), you notice something right off the bat. Part of the headline reads as follows: "Kodak Reports 2nd-Quarter 2009 Results, Reflecting Global Economic Realities." I don't think a shareholder can feel too encouraged after mentally processing the implied image that the results are like a mirror being held up to the ugly face of the recession, do you?

I didn't think so. Anyway, sales declined 29%, and I don't think we can use the currency issue to save the day on this particular top line. On an adjusted basis, the 43 cents from continuing operations that was lost during the quarter missed expectations by 7 cents, according to Reuters.

Investors continued to sell Eastman Kodak (NYSE: EK) during the second quarter, and shares bottomed at $2 per share.

Looking forward, I recently added Eastman Kodak to my Penny Stock Winners model portfolio as a buy recommendation.

In my opinion, the carnage at Eastman Kodak has been complete and the upside benefit of the digtal revolution is worth the speculation. The company may never fully recover from the last few years, but a small improvement in operations can result in big gains in the stock.

I would be a buyer of Eastman Kodak at these prices.

Next: Stock to Avoid #10

Kodak's announcement today is evidence that sentimentality is dead in 21st century business.

The film world has, after all, been moping since Polaroid stopped producing its iconic instant camera film in early 2008 (take heart, Polaroid fans, "The Impossible Project" is working to reinvent instant film in an old Polaroid factory in the Netherlands). But today Eastman Kodak (NYSE: EK) said it was halting production of the complex-yet-storied Kodachrome film, immediately. Not only does the product make up less than 1% of its worldwide still-picture film sales; it's extraordinarily expensive to produce.