My investment world leads me to deal with many brokers and I am constantly amazed at the bad advice that is so prevalent in the financial industry. I think many brokerage houses remain conflicted, try as they might to be otherwise.

Here is the latest example to reach my doorstep. We have personal assets with Charles Schwab (NASDAQ: SCHW) and they publish an in-house magazine for their clients called "onInvesting". In the summer 2009 issue listed under the heading of "Expert Insight" there is an article titled "How Sector Investing Can Work for You". I could not find a link to the story online. It is written by Brad Sorenson, CFA, director, Sector Analysis, Schwab Center for Financial Research.

During the last eight months, with the market bouncing up and down, there have been times when I did not look too smart buying stocks through it all.

Of course I looked the most foolish on March 9, when I wrote the prophetic Nostradamus was a punk! Have we reached bottom? Some folks were commenting that they were staying in cash until the DJIA dropped to 5,000. Today that looks highly improbable, even if the market gives something back over the next few months.

There must be some readers that also have contrarian instincts and made good money this year. This is a reminder to take something off the table. It's time to book some gains. We all did great in 1999 and 2000 only to give it all back and then some. Don't let that happen to you again!

With President Obama at the helm it seems as though the light might be shining on the economic horizon. If you're of this opinion then now might be a good time to invest some of your hard earned savings in the banking industry.

But what banking firm do you decide to go with? Rather than selecting just one bank, how about hedging your bets by investing in many diverse banks from all over the country? An exchange traded fund (ETF) is a great way to do just that. By investing in the ETF PowerShares Dynamic Banking (PJB) you get shares of several different banks. PJB seeks to replicate the Dynamic Banking Intellidex index and invests at least 90% of assets in common stocks that comprise that index. Among their holdings in the PJB ETF are BancFirst Corporation(NASDAQ GS: BANF) BancFirst's holding company, Capital Federal Financial(NASDAQ GS: CFFN) the holding company for Capitol Federal Savings Bank, and Northern Trust Corporation(NASDAQ GS: NTRS) Northern Trust Company's holding company.

The S&P 500 double-bottom finally collapsed Feb. 27, after holding firm for more than four months. But the strong 800 to 820 support zone gave way several weeks before, led by the Dow Industrials, which cracked its support at 7,940 even before that.

The breakdown hit a plateau at the Dow 7,390 area, which also marked the market's low on Nov. 21. After several days of indecision, sellers drove stocks to new lows and the Dow headed for lower ground. So where do we go from here?

If you are picking stocks for your own portfolio, then you are competing against all of the smart stock pickers in the world. In fact, when you're buying or selling, there's someone on the other side betting against you.

While it may be fun, this may not be profitable in that you may end up underperforming the stock market as a whole. In fact, there's a greater than 50% chance, you're losing money by picking stocks.

The old adage to new investors has always been to invest in something that you use or believe in. Right now, you're probably reading this online and there's a good chance you got online through a broadband connection, so why not invest in the companies that continue to supply equipment for the growth of the broadband revolution?

The exchange-traded fund (ETF) Broadband HOLDRs (NYSE: BDH) is a great way to invest in the broadband industry without having to select one company. BDH consists of about 22 companies that develop, manufacture and market products and services that facilitate the transmission of data, video and voice more quickly and efficiently than traditional telephone line communications.

Last week, the Semiconductor Industry Association (SIA) announced that worldwide semiconductor sales dropped to $17.4 billion from $22.3 billion in December, a drop of 22%. Compared to November, December's sales were 16.6% lower. For comparison, November 2007 chip sales fell only 10%.

SIA President George Scalise noted that weakened demand for automotive products, personal computers, cell phones, and corporate information technology products. However, Scalise said the largest revenue declines were "in the memory sector where price pressure more than offset significant growth in total bit shipments."

One of the buzzwords that is currently in vogue in the investment community is biotechnology. This is a broad-based field that covers technological applications in any biological system, meaning humans, animals, agriculture, and medicines. This is a booming science and the investment field offers many opportunities for wealth accumulation.

If you don't want to spend countless hours trying to understand not just financials, but scientific and technical jargon that biotech companies harbor, exchange-traded funds (ETFs) may be the better choice for investing in the biotechnology industry.

An ETF is similar to buying a share of a company, but instead of getting one particular company you're investing in a bundle of companies within a particular field or specialty. It's a great way to invest in something you believe in while still hedging your bets and having a bit of diversity.

Here's an idea if you are worried about your heating bills this winter. The price of natural gas is crashing. The price decreases last week continued a down trend that's gone on for six months. Why? The economic downturn slows demand for gas and many companies are announcing layoffs and closing plants around the country. Reduced prices for natural gas are also a result of growing capacity in the U.S. because of increases in production at new fields. Natural gas prices are at multi-year lows falling from 65% from more than $13.31 per MMBtu (the way gas is measured) in July 2008 to under $5 -- the lowest since October 13, 2006.

United States Natural Gas (NYSE: UNG) is an exchange-traded fund (ETF) that reflects the price of natural gas in the United States. UNG attempts to mirror the performance, net expenses, of natural gas at the Henry Hub, Louisiana.

The major indices continue to test their November lows, with the Dow making an intraday penetration that -- had it stuck -- would no doubt have led to an immediate test of the bear market lows.

But, again, the markets held above the fragile support line at Dow 8,000 and the S&P 500's support zone at 800-820.

How long this support will hold is anybody's guess, but Friday's reversal from a crushing opening was impressive despite its lack of convincing volume.

With all of our internal indicators grossly oversold and sentiment clearly bearish, the market should rally from its current support.

For that reason, traders should grab their favorite long 2x exchange-traded fund (ETF) and, despite the risk, go for a trade that could result in a profit from a 400- to 500-point advance in the Dow.

2x ETFs target two-times the daily return of the underlying index. My favorite trade for today is the Ultra QQQ ProShares (NYSE: QLD).

However, the market does not always accommodate our most ardent wish, so despite the likelihood of a rally, traders must set stop-loss orders under last week's lows or take on an enormous risk of loss.

A daily close under the intraday lows of last week would most certainly lead to a test of the November low and could even lead to a general market rout.

So, be careful out there and only risk what you can afford to lose.

Sam Collins is a contributor to OptionsZone.com.

The color for this age is definitely green as eco-consciousness is sweeping the country. For those of you who are worried about the environment and doing your share to save this planet in the future, how about letting the green movement make you earn more green.

Making the right choices for the environment seems to finally have taken hold and with the new Obama administration it should only pick up speed. If you see the value in investing in environmental services you can divest your funds by selecting an exchange traded fund (ETF). Exchange traded funds let you purchase stocks in a particular field but within that stock you own several different companies.

One environmental services ETF that may be worth researching is Market Vectors Environmental Services ETF (NYSE: EVX). EVX uses its investments to replicate the price and yield performance of the AMEX Environmental Service index. Some of their holdings include Waste Management, Inc. (NYSE: WMI) who provides integrated waste serviced in the U.S. and internationally, American Ecology Corporation (Nasdaq: ECOL) who uses subsidiaries to provide hazardous waste collection and management, and Calgon Carbon Corporation (NYSE: CCC) who works to purify water and air in the United States and internationally.

This post is part of a special annual report -- Top Stock Picks '09 -- in which TheStockAdvisors.com asked 75 leading newsletter advisors to select their favorite investment for the new year.

"The great stock pick for 2009 is not a stock -- it is a high risk, extremely volatile ETF," says short-selling expert Michael Shulman, whose work is designed for sophisticated investors.

In his ChangeWave Shorts advisory, he explains, "The Proshares UltraShort Financials (NYSE: SKF) is an inverse double ETF; in other words it moves twice as much -- and in the opposite direction -- from the Dow Jones Financial Index."

The advisor explains, "When the Dow Jones Financial Index goes down 1%, this ETF goes up 2%. High risk, high reward, very high volatility.

"The range in 2008 was $87-$304. You have been warned -- but please, keep reading, because even if you don't buy this ETF, consider my suggestion a warning not to buy financial stocks in 2009.

It's never been a good idea to bet against America. And nothing is better than America's diamonds, so you can't help but love the companies that comprise DIAMONDS Trust, Series 1 (NYSE: DIA) exchange-traded fund (ETF). DIA is one of the first ETFs ever created and indexes the Dow Jones Industrial Average. These are the best companies in America -- good, solid producers.

Valuations have been crushed across the board in 2008, and many money managers that I know who have owned more speculative small cap companies, are looking at the stocks in the Dow Jones that are trading at historically low multiples and "trading up" in the quality of their companies. Do you have $10,000 in a few marginal small cap companies? Sell them all and buy DIA -- you might get a safer ride if the market continues to fall, while preserving nearly all of the upside.

During the last 12 months, DIA has paid about $3 of dividends. Based upon an $87 price, this is about a 3.4% yield and you still have all the upside -- remember a few months ago the Dow was at $135.

Examples of the well-known and respected companies in DIA include 3M Company (NYSE: MMM), Boeing Company (NYSE: BA), Johnson & Johnson (NYSE: JNJ), McDonald's Corp. (NYSE: MCD), and Wal-Mart Stores, Inc. (NYSE: WMT) among many other famous brands. These brands are consistent performers and even in times of economic crisis, will probably still draw huge numbers of customers to their products.

Why pay a large cap money manager to stock pick among the Dow Jones? DIA only charges 0.14% to own all the companies through this ETF whereas a traditional money manager would charge you much 1% - 2% to invest in the same companies, thus taking most of your dividend away in fees.

The homebuilder's market has been hit pretty hard in the last 2 years by the resounding pop of the housing market, but at some point, they're due for a turn of fortune. If you're a strong believer in the recovery of the housing market and feel that the future for homebuilders appears bright, or at least brighter than it's been in the last few years, then here's an easy and efficient way to invest in the homebuilder's market.

SPDR S&P Homebuilders (NYSE: XHB) is an exchange traded fund (ETF) that seeks to replicate the performance of an index derived from the homebuilding segment of the U.S. total market composite index before expenses. Meaning, it's a way for you to invest in homebuilders and companies that support home building, across the board rather than trying to pick and choose a single company to hedge your bets with.

With an investment in XHB you'll get shares of noted representatives from that field such as Home Depot (NYSE: HD) and Lowes (NYSE: LOW), two well-known leaders in the home improvement retail field, Ethan Allen Interiors Inc. (NYSE: ETH) a home furnishing staple, Centex Corporation (NYSE: CTX) a homebuilding giant, and Leggett & Platt Inc. (NYSE: LEG) who produces components and products used worldwide in the creation of homes and furnishings. An obvious reach into every area of the homebuilding market, using some of the most trusted companies around.

Its anyone's guess when XHB will rise, but since the beginning of 2007, XHB has lost about 67% of its value.

For only a 0.35% fee the fund tracks the total return and performance of the S&P Homebuilders Select Industry index and derives the strongest basket of holdings. You'd pay up about 3-5 times that amount to have a money manager at a mutual fund provide the same results. Review the incredible diversity of XHP by examining its top 10 holdings listed below.

Word is that retailers will be having a very cold holiday season this year. In fact, MasterCard has noted that sales of apparel, shoes, and appliances dropped considerably in the first two weeks of November. Consumers are being a little thriftier when it comes to extras as they're worried about unemployment and the recent news of a financial crisis. But no matter what's going on in the economy, there are just things that people need, staple items.

An investment in staples means you're banking on something that people are always going to need and will always purchase, no matter what the economy forecast is. Consumer Staples Select Sector SPDR (NYSE: XLP) is an excellent way to invest in a variety of staples in one single investment purchase. This exchange traded fund (ETF) includes companies from food and drug retailing, beverages, household products and personal products. Items that are clearly essential to daily living.

With a single stock -- XLP you will get shares of such noted companies as the Coca Cola Co. (NYSE: KO), Colgate Palmolive (NYSE: CL), Kraft Foods Inc. (NYSE: KFT), PepsiCo Inc. (NYSE: PEP), Procter & Gamble Co. (NYSE: PG), and Wal-Mart Stores (NYSE: WMT). These are all well-known household names that will continue to be market leaders in any financial environment. If you want to invest in things that people need, XLP is a sound choice.