Expedia (EXPE - option chain) shares are rising today after AMR Corp. (AMR) said it has reached an agreement with EXPE that will allow Expedia to offer American Airlines and American Eagle flights on its website. Expedia had pulled AMR fares from its site in December after AMR began pushing the use of direct links to its own sites. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on EXPE.

EXPE opened this morning at $23.50. So far today the stock has hit a low of $22.74 and a high of $23.55. As of 12:05, EXPE is trading at $23.11 up 0.68 (3.0%). The chart for EXPE looks bullish and S&P gives EXPE a positive 5 STARS (out of 5) strong buy ranking.

Expedia's (EXPE) stock took a hit in the markets, dropping almost 17% on the release of its FY 2010 earnings on February 10. The response was largely on account of the overall decline in the company's EBITDA margin from over 32% in 2009 to around 25% by the end of 2010. Clearly the market is concerned about Expedia's outlook on the heels of this.

Expedia competes with other online travel agents like Priceline (PCLN), Orbitz (OWW) and Travelocity, as well as hotel chains that offer their own online booking services.

Analyst Upgrades

• Expedia (EXPE) to buy from hold at Citigroup.
• Weatherford (WFT) to outperform from market perform at Wells Fargo.
• Abercrombie & Fitch (ANF) to buy from neutral at BofA/Merrill.
• MDC Holdings (MDC) to outperform from neutral at Credit Suisse.
• AutoNavi (AMAP) to buy from neutral at Goldman.
• Ciena (CIEN) and Nvidia (NVDA) to neutral from underweight at JPMorgan.
• Canadian Pacific (CP) to outperform from market perform at Raymond James.
• First Midwest (FMBI) and Quiksilver (ZQK) to buy from hold at Jefferies.
• Sonic (SONC) to neutral from negative at Susquehanna.
• MIPS Technologies (MIPS) to buy from hold at Benchmark Co.
• Arrow Electronics (ARW) and Avnet (AVT) to buy from hold at Stifel Nicolaus.

Analyst Upgrades

• Abercrombie & Fitch (ANF) to outperform from market perform at Wells Fargo.
• Trinity Industries (TRN) to buy from hold at BB&T.
• Cameron (CAM) to outperform from sector perform at RBC Capital.
• Expedia (EXPE) to positive from neutral at Susquehanna.
• Micron (MU) to buy from hold at Lazard Capital.

Priceline, Inc. (PCLN) is the second largest online travel agency in the world after Expedia, Inc. (EXPE) and offers travel services over the Internet, including bookings for air tickets, hotel stays, car rentals, cruises and vacation packages.

What distinguishes Priceline from the rest is its proprietary Name Your Own Price service? While it does sell travel services under the traditional price-disclosed model, the Name Your Own Price service allows customers (that are flexible on the date and time of travel and the choice of supplier) the option to bid for hotel stays and air tickets.

Friday was one of those days that a solid read from the University of Michigan took the back seat to overseas news. Mubarek is out as Egypt's president and some of the regional shares rallied. The market is still confounding the bears. Such is life.

Here were today's closing bell levels:

Dow Jones 12,273.26 +43.97 (0.36%)
S&P 500 1,329.16 +7.29 (0.55%)
Nasdaq 2,809.44 +18.99 (0.68%)

Analyst Upgrades

• Interpublic Group (IPG) to buy from hold at Deutsche Bank.
• Radware (RDWR) to outperform from perform at Oppenheimer.
• Fluor (FLR) and Waddell & Reed (WDR) to buy from hold, as well as AllianceBernstein (AB) to hold from sell, at Citigroup.
• MetroCorp (MCBI) and American Capital (AGNC) to outperform from market perform at Keefe Bruyette.
• International Flavors (IFF) to overweight from equal weight at Barclays.
• BioCryst (BCRX) and Southern Company (SO) to buy from neutral at BofA/Merrill.
• Bunge (BG) to overweight from neutral at HSBC.

Expedia, Inc. (EXPE), an online service devoted to travel whose related companies include Orbitz Worldwide (OWW) and Priceline.com (PCLN), issued its Q4 results after the bell today. According to the report, which you can find at the company's investor site, adjusted net income increased 10% to 32 cents per share. TheFly says that this number came in below the estimate by a disappointing four pennies.

You can't always beat Wall Street's prediction. Shortly after the data was posted, the stock experienced a drop of 3.7%, making the quote equal to $24.74.

Priceline.com (PCLN) issued its third-quarter report yesterday after the bell. The market sent the stock of the online-travel concern higher by 6% in the extended-hours session, bringing it up to $412.

That was well past the 52-week high of $393.33. With a 52-week low set at $167.25, this company has one heck of a yearly range. Those who got in at the low and have still held on must be doing some kind of victory dance right about now.

Analyst Upgrades

• JPMorgan upgraded Vivus (VVUS) to overweight from neutral.
• Citigroup upgraded Corn Products (CPO) to buy from hold.
• Maxim Integrated (MXIM) was upgraded to outperform from market perform at FBR Capital.
• Cardinal Health (CAH) was upgraded to outperform from neutral at RW Baird.
• Citigroup upgraded Monster Worldwide (MWW) and EchoStar (SATS) to buy from hold, as well as Las Vegas Sands (LVS) to buy from sell.
• BMO Capital upgraded Potash (POT) and Barrick Gold (ABX) to outperform from market perform.

Ford (F) is scheduled to report Q3 EPS on October 26. About 181K calls (67K puts) traded with short-term speculation focused on October 14 calls. October weekly option implied volatility is at 56, November is at 39, compared to its 26-week average of 40, according to Track Data, suggesting flat price movement after EPS.

Expedia (EXPE) is expected to report Q3 EPS on October 28. November 29 puts are active with total call option volume of 3K contracts versus 8K puts. November put option implied volatility of 48, January is at 40; above its 26-week average of 41, according to Track Data, suggesting larger near-term price movement.

Options Update is by Stock Specialist Paul Foster of theflyonthewall.com.

Analyst Upgrades

• BMO Capital upgraded Procter & Gamble (PG) to outperform from market perform as it views P&G's valuation as attractive and expects growth to pick up in the March quarter. The firm has a $74 price target for shares.
• Goldman upgraded Tupperware (TUP) to buy from neutral and raised its target for shares to $60 from $48.
• Stifel Nicolaus upgraded Scansource (SCSC) to buy from hold. The firm believes that the company's growth is poised to accelerate, allowing the stock's multiple to expand or even rise slightly. The firm has a $43 target for shares.
• CA Technologies (CA) was upgraded to outperform from sector perform at RBC Capital.
• Brady (BRC) was upgraded to market perform from underperform at BMO Capital.
• Lukoil (LUKOY) was upgraded to overweight from neutral at JPMorgan.

Analyst Upgrades

• Credit Suisse upgraded AT&T (T) to outperform from neutral and has a $35 target on the stock. Credit Suisse believes the impact from AT&T's loss of iPhone exclusivity will be less than expected and that the stock should benefit from its earnings growth and dividend yield.
• Goldman upgraded Freeport McMoRan (FCX) to buy from neutral and raised its price target to $94 from $79 based on improving copper fundamentals.
• Benchmark Co. upgraded Valueclick (VCLK) to vuy from hold on expectations Google Instant (GOOG) could drive marketing traffic. The firm raised its target price for Valueclick shares to $15 from $11.
• Best Buy (BBY) was upgraded to outperform from perform at Oppenheimer.
• Research In Motion (RIMM) was upgraded to buy from sell at Societe Generale.
• CarMax (KMX) was upgraded to outperform from market perform at Wells Fargo.

Options traders appear to be setting up for a bullish move on Host Hotels & Resorts Inc. (HST). Traders plowed into 2,416 new call option contracts -- 5.39 times the average volume -- on the stock on Tuesday. And we know that traders were eager to get into this trade because 96% of the trades came in on the ask price.

Host Hotels has been consolidating in what looks like a bullish pennant for the past few months. The stock closed Tuesday at $13.97, down 3.85% during the past month.

Option traders also look like they are preparing for a bearish move on Leucadia National Corp. (LUK). Traders bought 1,504.00 new put option contracts -- 5.88 times the average volume -- on the stock. A full 100% of these trades also came in on the ask price.

The stock closed Tuesday at $22.69, up 5% during the past month.

Analyst Upgrades

• JPMorgan upgraded Norfolk Southern (NSC) to overweight from neutral, citing the company's leverage to coal and position relative to peers. The firm has a $68 price target for shares.
• Benchmark upgraded Royal Dutch Shell (RDS.A) to hold from sell based on a more favorable earnings outlook and reduced dividend risk.
• UBS upgraded Costco (COST) to buy from neutral based on valuation. The firm raised its price target to $63 from $62.
• Visa (V) was upgraded to gonviction buy from buy at Goldman.
• KLA-Tencor (KLAC) was upgraded to outperform from neutral at Credit Suisse.
• Texas Instruments (TXN) was upgraded to outperform from perform at Oppenheimer.