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Electronic Arts (NASDAQ: ERTS) hasn't been doing as well as its colleague Activision Blizzard (NASDAQ: ATVI). Indeed, when it comes to the numbers, Activision, which is responsible for franchise hits Guitar Hero and Call of Duty, has its competitor beat.
But EA recently released an exercise system for the Nintendo (OTC: NTDOY) Wii that was highlighted at CNBC.com. The piece mentions the enormous marketing presence that is supporting EA Sports Active. You get a couple accessories with the software: a leg strap that is used like a controller to interact with the screen, and a resistance band to increase the effectiveness of the workout. Oprah Winfrey's trainer apparently assisted EA with the design.
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