In this week's (November 9) Preview Section of Barron's (subscription required) I was surprised to find that on Wednesday (11/9) it is noted that Computer Sciences (CSC), Applied Materials (AMAT), and Macy's (M) reported "profits." How do they know this?

On other days they refer to the "earnings" of various companies reporting. Perhaps I am splitting hairs, perhaps it is editorial haste (like you might find on our site), or perhaps there is no difference in some people's minds? From my perspective there is a difference between earnings and profits. Every quarter, public companies report their earnings. They do not always report a profit.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• CBS Corp. (NYSE: CBS) reported that Q3 revenue was flat while earnings and cash flow declined.
• Clorox Co. (NYSE: CLX) reported better-than-expected Q1 earnings, helped by healthy gross margins.
• Comcast Corp. (NASDAQ: CMCSA) posted better-than-expected Q3 earnings with modest revenue growth.
• Dean Foods Co. (NYSE: DF) Q3 revenue missed estimates but earnings came in better than expected.
• Expeditors International of Washington Inc. (NASDAQ: EXPD) traded lower after its Q3 earnings miss.
• Garmin Ltd. (NASDAQ: GRMN) beat earnings estimates in the week after the Google Navigation launch.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Activision Blizzard Inc. (NASDAQ: ATVI) said its Q3 profit declined despite the popularity of Guitar Hero.
• Blackboard Inc. (NASDAQ: BBBB) said Q3 revenue surged and its offered impressive cash flow numbers.
• Boston Beer Co. Inc. (NYSE: SAM) easily beat Q3 earnings estimates and raised its full-year guidance.
• Cisco Systems Inc. (NASDAQ: CSCO) lower Q1 results topped estimates and sent shares higher.
• Cognizant Technology Solutions Inc. (NASDAQ: CTSH) was upgraded following its strong Q3 results.
• Corporate Executive Board (NASDAQ: EXBD) received an analyst's upgrade following the Q3 results.

Shares of Starbucks (NASDAQ: SBUX) are trading up in after hours trading today after the company posted strong Q4 earnings numbers after the market close.

As we noted in our earnings preview, the company was expected to show earnings for the quarter of 21 cents per share on $2.39 billion in revenues. The actual numbers came in at 24 cents per share with revenues of $2.4 billion.

Following today's market close, technology giant Cisco Systems (NASDAQ: CSCO) had its chance to impress Wall Street with its fiscal first quarter results, and the company did not disappoint.

Going into this afternoon's earnings report, analysts had been expecting to see the company show earnings of 31 cents per share, but the company surprised to the upside by posting actual earnings of 36 cents per share for its fiscal first quarter. For the same period last year the company had earnings of 42 cents per share.

No doubt, the internet is transforming the education market. After all, schools need to find ways to cut costs as well as improve instruction. And, the dominant player in providing digital solutions for education is Blackboard (NASDAQ: BBBB).

In Q3, the company posted an 18% increase in revenues to $98.4 million, with net income of $4.3 million or $0.13 per share. The big growth drivers came from professional services and managed hosting solutions (there are 834 such clients).

While the debate over health care reform rages on, hospital operator Tenet Healthcare Corp. (NYSE: THC) said Tuesday it swung to a loss in the third quarter, one day after health insurer Humana Inc. (NYSE: HUM) posted a 65% jump in its third-quarter profit.

Tenet said it lost $3 million, or a penny per share. That compares with a profit of $104 million, or 22 cents per share, a year earlier. But, Tenet reported a one-time gain of $140 million a year ago after selling investments.

Philadelphia-based Comcast Corp. (NASDAQ: CMCSA), which is said to be buying a controlling stake in NBC Universal, is scheduled to discuss its third quarter 2009 financial results in a conference call Wednesday at 8:30 AM ET. You can catch the live webcast of the call on the company's website.

During the three months that ended in September, Comcast launched an internet portal for kids, a collaboration with the NFL, and a trial of On Demand Online. Analysts surveyed by Thomson Reuters expect this leading entertainment, information, and communication provider to report earnings of $0.25 per share, just a penny per share lower than in both the previous quarter and a year ago. Comcast earnings have beat the Street view in the past four quarters, by as much as seven cents per share. Revenue for the third quarter is expected to be 3.5% higher to $8.9 billion.

Expeditors International of Washington (NASDAQ: EXPD - option chain) stock traded lower Tuesday after the company reported a third-quarter profit of 27 cents per share, missing analysts' forecasts of 29 cents per share. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on EXPD.

Tuesday, EXPD opened at $32.45. In morning trading, the stock hit a high of $32.53 and a low of $31.69. As of 11:30, EXPD was trading at $32.34, down $1.10 (-3.5%). The chart for EXPD looks bullish and S&P gives EXPD a positive 4 STARS (out of 5) buy ranking.

Hartford Financial Services (NYSE: HIG) is scheduled to step into the earnings spotlight right after Tuesday's closing bell, with the insurance issue releasing its final third-quarter figures. Analysts are expecting Hartford to report a profit of $1.11 per share, according to Thomson Reuters, representing a dramatic reversal from its year-ago loss of $1.40 per share.

Hartford has a mixed history on the earnings front, with the company exceeding consensus expectations in two of the previous four reporting periods -- and falling short of Wall Street's predictions during the other two quarters. On the plus side, sector peer Lincoln National (NYSE: LNC) recently released a stronger-than-expected third-quarter report, which could bode well for Hartford.

This morning, Polo Ralph Lauren (NYSE: RL) reported that its second-quarter earnings checked in at $178 million. This profit comes out to $1.75 per diluted share compared to $1.58 per diluted share for the same quarter last year. For the first six months of fiscal 2010, RL saw net income drop a percentage point, to $254 million. Per-share income totaled $2.51 per share, which was equal to those from a year ago.

RL Chairman and Chief Executive Officer, Ralph Lauren, noted that the results "confirm the resilience and vitality of our strategy and demonstrate the superb execution of our management team." The company noted that results have exceeded its expectations for the first half and upped its sales projections for the remainder of the year.

Archer Daniels Midland Co. (NYSE: ADM), the Decatur, Ill.-based grain processor and crop transporter, is scheduled to discuss its fiscal first-quarter 2010 financial results in a conference call Tuesday at 9:00 AM ET. You can catch the live webcast of the call and accompanying slide presentation on the company's website.

During the three months that ended in September, ADM saw management changes and declared a quarterly dividend. Analysts surveyed by Thomson Reuters expect ADM to report that earnings plunged 65.2% from a year ago to $0.56 per share. Revenue for the quarter is expected to be 18.6% lower to $17.2 billion.

Dean Foods (NYSE: DF - option chain) stock traded lower Monday after the company reported Q3 earnings, posting an adjusted profit of 34 cents per share on revenue of $2.77 billion. While this beat analysts' expectations of 33 cents per share, the revenue targets were $2.94 billion. DF also forecast fourth-quarter EPS of 36 cents, missing analysts' projections of 39 cents. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on DF.

Monday, DF opened at $17.82. In early trading, the stock hit a high of $17.96 and a low of $16.43. As of 11:20, DF was trading at $16.59, down $1.64 (-9.0%). The chart for DF looks neutral and S&P gives DF a neutral 3 STARS (out of 5) hold ranking.

American auto maker Ford Motor (NYSE: F) gave investors a reason to smile this morning when it posted a surprising $1 billion profit for its third quarter.

Going into this morning's earnings release, analysts had expected to see the Dearborn, Michigan-based auto manufacturer to lose 12 cents per share. But Ford had other ideas, posting a profit of 29 cents per share, or $997 million.

Ford Motor Co. (NYSE: F), whose cost-cutting efforts encountered a setback this weekend, is scheduled to discuss its third quarter 2009 financial results in a conference call Monday at 9:00 AM ET, hosted by CEO Alan Mulally and CFO Lewis W. K. Booth. You can catch the live webcast of the call on the company's website.

During the three months that ended in September, Ford's Fusion saw record sales, it announced a boost in production, and it opened a plant in Thailand. Analysts surveyed by Thomson Reuters expect this leading auto maker to report that it further narrowed its net loss to $0.12 per share. That compares to $0.21 per share in the previous quarter and $1.31 per share a year ago. Ford has offered up smaller-than-expected losses in the past two quarters, by as much as 48 cents per share.