Today's Time
Warner earnings announcement shows the disappointment that results when shareholders expect a corporate strategy
and instead get a conglomerate. With TWX down 1.72% in the earnings announcement's wake, the Chinese water torture
continues. How so?
When a corporate strategy is well-conceived and well-executed, there is
a strong economic reason for businesses to be under the same corporate umbrella. Simply put, corporate strategy is about
creating value by sharing important capabilities across business units. For example, Wal-Mart gets big volume discounts
by purchasing in big quantities from its suppliers. Wal-Mart is also good at measuring what items sell in its stores
and which ones don't and stocking the shelves of each store accordingly. Wal-Mart's sustained financial excellence
results from its ability to share these capabilities across its discount retailing, grocery, and pharmacy businesses.
This sharing gives Wal-Mart a sustainable competitive advantage, keeping its costs below its competitors.
By
contrast, a conglomerate holds a diverse collection of businesses among which there is very
little sharing. The ostensible reason for the businesses being under the same corporate umbrella is that the
different businesses can predictably offset each other's earnings cycles. When one business is down, another one
is up and vice versa. The net effect is to smooth earnings.