Hasbro (NYSE: HAS) is again recalling about 1 million of its Easy-Bake Ovens due to a design flaw that puts children at risk of getting their fingers caught in the oven door and suffering burns. Not to make light of the situation, but I'm a little stunned that an Easy-Bake Oven is able to burn anyone. This is a child's toy that cooks brownies and miniature cakes -ever-so-slowly - with a light bulb, after all. Then again, I also hated the Snoopy snow-cone maker - also made by HAS - which just basically seemed like sugar water poured over ice cubes.
As a little girl interested in cooking, I much preferred to just help my mom out in the real kitchen. But I was just one odd child, and the sensibly priced Easy-Bake brand (currently about $25) has been popular among both boys and girls for four decades.
Hasbro first issued a voluntary recall in February, supplying a repair kit to address the problem. In the subsequent months, however, there have been almost 250 reports of children getting their hands caught in the oven door, 77 of whom were burned as a result and one of whom suffered the partial amputation of a finger.
The U.S. Consumer Product Safety Commission said today that toys purchased before May 2006 were not affected. The defective toys were on shelves at Toys 'R' Us, Wal-Mart Stores (NYSE: WMT), and Target (NYSE: TGT), among other locations.
The venerable product should no longer be available. Customers who already own an Easy-Bake Oven can contact the company at 1-800-601-8418 to receive details on how to proceed with a return and receive a voucher for another Hasbro product.
Beth Gaston Moon is an analyst at Schaeffer's Investment Research.
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