"Gas prices are just going up, up, up, just like Google stock, baby, just like the Google stock," says Om Malik in his podcast with Niall Kennedy. eBay isn't, and in fact it is considering partnering with Microsoft (or maybe that's just a rumor it is putting out there for more bargaining power with Google).

eBay isn't working hard enough to improve the user experience, says Niall, and despite the coolness of Skype and Paypal, the core business - the auction business - is really where it needs to grow if the company is going to continue to increase its earnings.

What does eBay need to do to accomplish that? Simple, Niall and Om tell us, do these five things:

1. Integrate Paypal with the same address system, and with other services like Evite;
2. Develop a shareware application;
3. Have the ability to resell digital media like iTunes (maybe this is what they're thinking about with the Skype deal?);
4. Create a separate eBay 2.0 company that helps facilitate digital assets;
5. Buy Quicken and add it on to the eBay product line.

Five things eBay could do to improve its core business originally appeared on BloggingStocks on Thu, 27 Apr 2006 09:54:00 EST. Please see our terms for use of feeds.