
In the first quarter of the year, one of
Ford Motor Co.'s (NYSE:
F) bright spots was the Ford Edge, a small SUV crossover vehicle with the higher gas mileage of a commuter car but with the looks and utility of a larger vehicle. Crossovers are a hot property as gas prices have risen and all those Ford Expeditions and Chevy Suburbans have become expensive liabilities rather than fun-to-drive hulksters on the road.
Enter the crossover - smaller ones like the Nissan Murano and Ford Edge, and larger ones like the Chrysler Pacifica and Ford Freestyle. These vehicles combine SUV good looks with minivan-like utility (well, to a point) along with decent gas mileage. Ford has
hit a home run the with Edge so far, as U.S. and Canadian sales are proving. Even the smaller (and gas efficient) Ford Escape SUV is selling well. Are customers demanding good gas mileage these days? You betcha.
The President and CEO of Ford Canada even said that "outstanding is the word that comes to mind when talking about customer response to the newly re-designed Ford Escape and our hot crossovers." I have to agree with him; Ford's recent financial troubles and its ongoing turnaround are somewhat being overshadowed by the success of the Edge. If Ford can keep up the hot properties, it will make the reinvention of the automaker a much less bumpy rise. In June, Ford Canada saw overall combined sales increase of 0.7%, to 25,485 units. Big increases in the Ford Edge, Lincoln MKZ and the Ford Fusion all were part of the party.