If you have a child younger than high-school age, then you know about Scholastic Corporation (NASDAQ: SCHL), the world's largest publisher of children's literature and educational material, and the sponsor of the annual school book fair.
Not incidentally, Scholastic also is Harry Potter's publisher, which one would think would be a fairly lucrative revenue stream. Apparently not. Ellie Berger has been named President of Trade for Scholastic in part to figure out how to turn over a new (and hopefully profitable) leaf for Scholastic. Despite record-setting revenue in 1Q FY 2008, which included the release of Harry Potter and the Deathly Hallows, Scholastic still managed to post a loss. On revenues of $587 million, a 75% increase, Scholastic posted a net loss of $2.8 million for the quarter. But this loss is a huge improvement over the $47 million net loss a year earlier.
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