Circuit City Stores Inc. (NYSE:
CCTYQ) may not be long for this world.
The troubled electronics retailer said today that it has until the end of next week to reach a deal "with interested parties"
or else it would be forced to liquidate. This is hardly surprising.
Circuit City filed for
Chapter 11 bankruptcy protection in November after being squeezed by both the credit crunch and rivals including
Best Buy Inc. (NYSE:
BBY). Moreover, consumer confidence is at an all-time low making it difficult for any seller of discretionary purchases such as electronic gadgets and gizmos.
It will be a miracle if a white knight comes to Circuit City's rescue. For one thing, Best Buy, the No. 1 retailer of electronics, is struggling too. The company today narrowed
its 2009 forecast because of weak sales in December Many other retailers are facing hard times and more bankruptcies are expected.
But Circuit City has been in trouble even before the economic slowdown.
In March 2007, the second-largest electronics retailer gained headlines after it fired 3,400 "experienced" workers and replaced them with lower-paid less-experienced staff. It was a public relations disaster.
Not only did it make the Virginia retailer to look like a heartless employer, but it made it seem that it did not give a hoot about its customers. People like me have gadget-phobia. Anything computerized or electronic freaks us out. When are looking to buy a new gizmo, we need lots and lots of hand holding from sales people. My fellow gadget-phobes and myself are not going to take a chance of getting poor service from Circuit City.
Like many communities, we have Circuit City and Best Buy next door to one another. Guess which parking lot is usually empty.