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As a business owner, you are certainly an expert. You keep up with industry trends, you understand the benefits of your products and services, and you have creative ideas.
So why not provide some of your wisdom to your customers – through an email newsletter?
Actually, with web services like Vertical Response and Constant Contact, it's fairly easy to set one up. But before getting started, let's take a look at some things that will help your efforts:
Content Is King: Yes, it's a cliché. Then again, it seems that newsletter writers spend lots of time on the design of the email, not the content. Don't fall into this trap. Instead, try to come up with content that your readers can't wait to read. Some ideas:
- Tips
- Recent experiences
- Innovative uses of your product
- Profiles of customer successes
- Industry statistics
- How-to pieces
Oh, and make sure you spell-check your email and have someone provide some editing.
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